Quote: Asgardian13 "I agree about 2013, but, be fair, the RLWC2021 team are WAY ahead of 2013 or 2017 in advance PR, marketing, fixtures, ticketing, social media etc etc. Scarely a day goes by without posts on one or all three of the trophies up for grabs on Twitter etc , and in business communications they put up posts/announcements on LinkedIn more than once a week. It will be many months before we know if their strategy is working, but they are giving it a good shot this time.'"
That's fair comment and as you say...It will be several months before we know if the current PR marketing is working. One thing is for sure though . It can't be any worse than the previous attempts which were in my view abysmal.