Quote: Seventies red " He said to me .....'' Who the hell does all the marketing and general promotion of your sport''? He said whoever they are need to do much better. He said that had I not informed him of the RL world cup and the televised games that were to be shown, he wouldn't have known that there was a world cup actually taking place. That summed up the situation as far as I was concerned. Here we were playing a world cup and a perfect time to showcase what a great spectacle rugby league was, and yet millions probably weren't even aware of its existence. On that Score the game hasn't moved forward at all in my view. NOW!'"
I agree about 2013, but, be fair, the RLWC2021 team are WAY ahead of 2013 or 2017 in advance PR, marketing, fixtures, ticketing, social media etc etc. Scarely a day goes by without posts on one or all three of the trophies up for grabs on Twitter etc , and in business communications they put up posts/announcements on LinkedIn more than once a week. It will be many months before we know if their strategy is working, but they are giving it a good shot this time.