I think there are a few reasons, a little bit of Dunkirk/blitz attitude as hezza mentioned but also the realisation of how badly we had lost our way in SL.
We now have a great coach and a decent squad that has a good balance of experience and young raw talent. The positives are that we can use the experience to learn and blood the young lads and hopefully return to SL stronger and better.

Got my pass tried to do it online wouldn't work so rang the number it said the shop was closed so rang another number finally got sorted they really need to sort out the online department and I decided not to take the discount in the end

I think that Neil Hudgell and Rob Crossland are well aware that they may have to dip into their pockets during 2017. Fortunately for us they have the inclination and ability to do so.

The early signs are that things may not be as bad as we all feared. Membership sales are going to be up on 2016. Craven Park hosting events such as Oktoberfest, Paul Heaton concert and Pantomine is bringing in upwards of 300k apparently. Rovers have brought back the running of the bars and catering back "in house" which the Club tell us will give us more profit, though will mean more work. All of last seasons sponsors have stuck with the club and there are plenty of articles on our website of individual sponsors actually increasing their financial support.
Initially we will be running with a squad that is costing circa 600k less than 2016 so in the short term it looks like the sums add up.

The crunch is obviously going to come with walk up support on a weekly basis which is going to hinge heavily I would think on our on field performances/results.

I reckon we will be more than ok.

I had a simular problem, tried to renew on line, it didn't recognise my email address so wouldn't let me. Tried ringing the shop for about 2 hours but to no avail. Finally drove into town and was told by the girl in the shop " there's only 3 of use so we ignore the phone"
Not very professional and certainly not what any new supporters want to hear.
Anyway joined the Rovers forever scheme, so committed for another 2 years.

The club has confirmed it has surpassed last years 5200 pass holders. 6000 may be possible?!

6000 pass holders may be possible but I wonder what sort of opposition team we all might be watching come Feb 5th and how this will affect the atmosphere and the occasion.