Quote: vbfg "The idea of any commercial deal is to extract value from it, ideally as much as possible. I think the Stobart deal is superb. I'm disappointed it's only 100 trucks to begin with (out of over 2000) but I still think it's a very positive step. And it's a damn sight better than striking up a deal with a company that wants your customers to mickey their earnings into a fire at the end of every week.'"
So 5% of Stobart's fleet will be advertising the Super League sponsorship. I think that's rubbish tbh. The potential pulling power is massive, but frankly 5% of their fleet is pathetic, from our arm of the deal. IMO this offers more to Stobart's than advertising RL in this country. Stobart have a massive 'geek' following, and I can imagine this is more of a clever marketing ploy rather than any real benefit to RL in the country. I've no idea how much a new tarpaulin sheet costs for a trailer but I doubt it's anything like what Betfair was offering x 100 trucks. Another point is where will these trailers be based? As in, will they be local shunters? Domestic carriers or European transit wagons? Say for an example having the majority based in and around Yorkshire/Lancs wouldn't really expand the brand of the Super League.
** Also, having strong commercial links to two SL clubs now, the RFL haven't done themselves any favours to the ave RL fan recently (IMO), esp when you consider they control who competes in the top competition and who doesn't.
