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| Quote russelbarwich="russelbarwich"I think it stinks. Paying money so you can recieve discounts which can only be redeemed by spending more money. If you read the 'benefits' in the Rovers scheme you would realise it's just a money making excersise. If Hull Fc ever took up such a scheme and I lost my seat at the KC beacuse of it I would never attend a Hull FC match again, FACT!'"
Why would any business want to do that?  |
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| Quote Mrs Barista="Mrs Barista"WalMart are the biggest retailer in the world and don't have a loyalty card. Customer research indicates that in the last year, Tesco have lost share to the likes of Asda as customers are demanding lower real prices every day rather than paying 5% extra to get it back on a quarterly basis through points. If it was such a "no-brainer" everyone would be doing it. The fact is the cost of implementation and administration is prohibitive unless you already have scale.
Food retailing is a far more promiscuous sector than rugby league hence the loyalty card mechanic to stop people going elsewhere. Hull FC realistically have up to 16,000 supporters, but are already averaging gates of 13,000+ despite a shocking season. I guess what I'm struggling to understand is what you think the benefits will be to the club and the supporters that they don't already get. The package offered by Rovers, for example, is really just a way of trying to mask a +23% increase in season ticket prices with a couple of shirt discounts (which we get anyway as season passholders) plus a derby ticket promotion. If we offered something similar, I don't think I'd find it compelling.'"
Doh!!!!!  |
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| Mar 2007 | 18 years | |
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| Quote therobins="therobins"Why would any business want to do that?
'"
At the expense of "old fans" loyalty?
A business looking to the short term out of desperation. A foolish business, in short. |
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| Quote Mrs Barista="Mrs Barista"WalMart are the biggest retailer in the world and don't have a loyalty card. Customer research indicates that in the last year, Tesco have lost share to the likes of Asda as customers are demanding lower real prices every day rather than paying 5% extra to get it back on a quarterly basis through points. If it was such a "no-brainer" everyone would be doing it. The fact is the cost of implementation and administration is prohibitive unless you already have scale.
Food retailing is a far more promiscuous sector than rugby league hence the loyalty card mechanic to stop people going elsewhere. Hull FC realistically have up to 16,000 supporters, but are already averaging gates of 13,000+ despite a shocking season. I guess what I'm struggling to understand is what you think the benefits will be to the club and the supporters that they don't already get. The package offered by Rovers, for example, is really just a way of trying to mask a +23% increase in season ticket prices with a couple of shirt discounts (which we get anyway as season passholders) plus a derby ticket promotion. If we offered something similar, I don't think I'd find it compelling.'"
If the club offered you a card for free or little cost you'd take it. You'd like the fact you had a Hull FC card in your handbag. It would give you a warm glow inside.
You'd also like the fact that you'd get the odd "special" offer and money off in the shop every once in a while. Without knowing it you'd be even more in love with the club than you are.
Schemes like this are successful because it makes people feel closer to the club and it ties them in longer term.
If you've never studied marketing then it's probably a difficult concept to grasp but they do work |
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| Club Owner | 22402 | No
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| Sep 2003 | 21 years | |
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| Quote therobins="therobins"Doh!!!!!
'"
Please explain your arguement rather than use an emoticon. |
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| Oct 2007 | 17 years | |
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| Quote WormInHand="WormInHand"At the expense of "old fans" loyalty?
A business looking to the short term out of desperation. A foolish business, in short.'"
Aaaah, question fully answered. Thanks. |
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| Jul 2005 | 20 years | |
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| Quote Jake the Peg="Jake the Peg"If the club offered you a card for free or little cost you'd take it. You'd like the fact you had a Hull FC card in your handbag. It would give you a warm glow inside.
You'd also like the fact that you'd get the odd "special" offer and money off in the shop every once in a while. Without knowing it you'd be even more in love with the club than you are.
Schemes like this are successful because it makes people feel closer to the club and it ties them in longer term.
If you've never studied marketing then it's probably a difficult concept to grasp but they do work'"
I find that hard to believe.  I get money off in the shop with my season pass. I get communications from the club on a regular basis through a variety of media. I'm not sure whether I would get a warm glow inside from having a card. Unless the "special offer" was Dowesy as my personal slave for the day or something similar.  |
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| Player Coach | 401 | No
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| Quote ComeOnYouUll="ComeOnYouUll"Please explain your arguement rather than use an emoticon.'"
Too subtle for you?
I think most of your own fans will be laughing at your response. |
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| Quote therobins="therobins"Too subtle for you?
I think most of your own fans will be laughing at your response.
'"
Most of them will be too busy pointing and laughing at you TBH. |
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| Player Coach | 5659 | No
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| Mar 2007 | 18 years | |
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| Quote Jake the Peg="Jake the Peg"If the club offered you a card for free or little cost you'd take it. You'd like the fact you had a Hull FC card in your handbag. It would give you a warm glow inside.
You'd also like the fact that you'd get the odd "special" offer and money off in the shop every once in a while. Without knowing it you'd be even more in love with the club than you are.
Schemes like this are successful because it makes people feel closer to the club and it ties them in longer term.
If you've never studied marketing then it's probably a difficult concept to grasp but they do work'"
You really think there are so many shallow brainless sheep.... oh hang on
Seriously, though, the Tesco et al loyalty schemes are free. The rugby "market leader's" (ha ha) is £60. Paying to donate your loyalty is an oxymoron. Loyalty is earned and given freely - to encroach on that gift from the consumer by extracting cash will eventually turn it sour so it dies.
You can't buy love. And to try to kills it.
Rovers scheme is a short term solution to their financial problems - admitted by most fans. But as soon as those fans get disgruntled aboyt their club - for whatever reason - they will start to think they "aren't getting their moneys worth for their extra sixty quid" and it will turn round and bite Rovers on the bum.
Making faithful customers pay for a membership scheme is a dangerous game for the distributor in the long run. |
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| Rank | Posts | Team |
| Player Coach | 401 | No
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| Oct 2007 | 17 years | |
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| Quote WormInHand="WormInHand"You really think there are so many shallow brainless sheep.... oh hang on
Seriously, though, the Tesco et al loyalty schemes are free. The rugby "market leader's" (ha ha) is £60. Paying to donate your loyalty is an oxymoron. Loyalty is earned and given freely - to encroach on that gift from the consumer by extracting cash will eventually turn it sour so it dies.
You can't buy love. And to try to kills it.
Rovers scheme is a short term solution to their financial problems - admitted by most fans. But as soon as those fans get disgruntled aboyt their club - for whatever reason - they will start to think they "aren't getting their moneys worth for their extra sixty quid" and it will turn round and bite Rovers on the bum.
Making faithful customers pay for a membership scheme is a dangerous game for the distributor in the long run.'"
The likes of which, apparently, your club is about to follow! |
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| Club Coach | 29821 | No
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| Jul 2005 | 20 years | |
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| Quote therobins="therobins"Too subtle for you?
I think most of your own fans will be laughing at your response.
'"
Not really. The fact of the matter is that Rovers wanted an extra £50 on season pass prices to stem their succession of financial losses. They dreamt up a scheme whereby you basically had to pay that cash in July this year to get benefits (that only just match the joining fee) that don't start to accrue until 7 months after that, the derby offer not even materialising for a full year after payment of the joining fee. The discount on shirts is fairly common amongst other teams' standard season pass schemes. I accept that you are promised price freezes for 2011, but in return you have to pay a "nominal fee" that the club won't disclose, so you can't judge the merits of that bit yet. |
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I get money off in the shop with my season pass. I get communications from the club on a regular basis through a variety of media. I'm not sure whether I would get a warm glow inside from having a card. Unless the "special offer" was Dowesy as my personal slave for the day or something similar. 
