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Is this 'Membership' called the pride of all Hull?
In the words of Jim Royle, " Membership my Ar%e"
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| Nov 2008 | 17 years | |
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| Sep 2024 | Sep 2024 | LINK |
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at the moment,the cost of a season pass for me and my 12 yo costs enough,considering we are all tightning our financial outlays.
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| Player Coach | 31183 | Hull FC |
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| Mar 2007 | 18 years | |
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| May 2025 | Feb 2025 | LINK |
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| Quote Mrs Barista="Mrs Barista"Tesco run a loyalty scheme that's expensive to run. This scheme hasn't stopped them consistently losing market share to all their direct competitors for over a year. The "loyalty" these schemes generate is questionable IMO.
From my personal perspective, I don't know what they could offer me that I don't already get. I get season passes for all the family, 1-2 replica shirts per season, plus probably a handful of other items from the shop. I get more than enough information through the relevant channels as already stated plus I get match highlights free on line. I don't want
hospitality, nor particularly to meet the players (although the passholders BBQ is good). I don't want "free" cr@p like caps/keyrings etc as that just makes me the middleman between the club and the landfill site.
What is the point in "marketing" for its own sake? If you're not getting more people through the door and in the shop, I just think it's an expensive distraction from the core business of the club, ie getting a decent team on the pitch that performs. We are fortunate to have built a loyal fanbase that continues to turn up and has bought in excess of 10,000 shirts this season despite the garbage served up. I think that I'd rather see the costs of setting up and administering a membership scheme invested in the coaching set-up TBH. Success on the pitch would yield far more to the fans than a membership scheme.'"
The problem is not everyone is the same or thinks the same as you. Tesco are the most successful retailer in the country and one of the most successful in the world. Do you think they do these things as some kind of corporate responsibility thing? How much market share would they have lost without their membership card? They do it because it works. If it didn't they'd bin it in a flash
Hopefully the people responsible for marketing at the club will have a more lateral view of the situation than you |
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| Player Coach | 2029 | No
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| May 2006 | 19 years | |
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| May 2015 | Aug 2013 | LINK |
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| Quote berro's best mate="berro's best mate"INCLUDES:
• A ticket to the only State of Origin match played in Queensland in 2010 *
• A reserved seat in the seating area of your choice (Gold, Maroon, Blue, White)
for all 12 Broncos home games in 2010.
• Access to discounted adult tickets for all Broncos home games **
• Yearly subscription to the offi cial club magazine, Bronco!
• Exclusive 2010 Broncos member cap
• Exclusive 2010 Broncos member tote bag
• Exclusive 2010 Broncos member mobile phone sock
• Exclusive 2010 Broncos member lanyard and card holder
• Exclusive 2010 Broncos member season draw magnet
• Exclusive 2010 Broncos member bumper sticker
• Exclusive 2010 Broncos member lapel pin
• Subscription to the Broncos member e-newsletter, Member Mail
• Preferential access to NRL fi nals tickets, including the NRL Grand Final
• 10% discount at the Broncos merchandise store, located at the Broncos Leagues Club
• Free bus/train transport to and from the game
• VIP entry to Suncorp Stadium through the Members Only turnstiles
• Access to the Members Only Lounge in the Western grandstand
• Membership to the Broncos Leagues Club (valid July 2010 – June 2011). Must be over 18.
• Invitation to the annual Broncos Member Day
• Entry into the season member draw to win the ‘Ultimate Year of Footy and Adrenaline’**'"
Haha...... but we get a cap.....  |
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| Club Coach | 29876 | No
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| Jul 2005 | 20 years | |
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| May 2025 | Feb 2025 | LINK |
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| Quote Jake the Peg="Jake the Peg"The problem is not everyone is the same or thinks the same as you. Tesco are the most successful retailer in the country and one of the most successful in the world. Do you think they do these things as some kind of corporate responsibility thing? How much market share would they have lost without their membership card? They do it because it works. If it didn't they'd bin it in a flash
Hopefully the people responsible for marketing at the club will have a more lateral view of the situation than you'"
WalMart are the biggest retailer in the world and don't have a loyalty card. Customer research indicates that in the last year, Tesco have lost share to the likes of Asda as customers are demanding lower real prices every day rather than paying 5% extra to get it back on a quarterly basis through points. If it was such a "no-brainer" everyone would be doing it. The fact is the cost of implementation and administration is prohibitive unless you already have scale.
Food retailing is a far more promiscuous sector than rugby league hence the loyalty card mechanic to stop people going elsewhere. Hull FC realistically have up to 16,000 supporters, but are already averaging gates of 13,000+ despite a shocking season. I guess what I'm struggling to understand is what you think the benefits will be to the club and the supporters that they don't already get. The package offered by Rovers, for example, is really just a way of trying to mask a +23% increase in season ticket prices with a couple of shirt discounts (which we get anyway as season passholders) plus a derby ticket promotion. If we offered something similar, I don't think I'd find it compelling. |
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| Rank | Posts | Team |
| Player Coach | 401 | No
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| Oct 2007 | 18 years | |
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| Sep 2009 | Jan 1970 | LINK |
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| Quote russelbarwich="russelbarwich"I think it stinks. Paying money so you can recieve discounts which can only be redeemed by spending more money. If you read the 'benefits' in the Rovers scheme you would realise it's just a money making excersise. If Hull Fc ever took up such a scheme and I lost my seat at the KC beacuse of it I would never attend a Hull FC match again, FACT!'"
Why would any business want to do that?  |
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| Rank | Posts | Team |
| Player Coach | 401 | No
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| Oct 2007 | 18 years | |
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| Sep 2009 | Jan 1970 | LINK |
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| Quote Mrs Barista="Mrs Barista"WalMart are the biggest retailer in the world and don't have a loyalty card. Customer research indicates that in the last year, Tesco have lost share to the likes of Asda as customers are demanding lower real prices every day rather than paying 5% extra to get it back on a quarterly basis through points. If it was such a "no-brainer" everyone would be doing it. The fact is the cost of implementation and administration is prohibitive unless you already have scale.
Food retailing is a far more promiscuous sector than rugby league hence the loyalty card mechanic to stop people going elsewhere. Hull FC realistically have up to 16,000 supporters, but are already averaging gates of 13,000+ despite a shocking season. I guess what I'm struggling to understand is what you think the benefits will be to the club and the supporters that they don't already get. The package offered by Rovers, for example, is really just a way of trying to mask a +23% increase in season ticket prices with a couple of shirt discounts (which we get anyway as season passholders) plus a derby ticket promotion. If we offered something similar, I don't think I'd find it compelling.'"
Doh!!!!!  |
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| Rank | Posts | Team |
| Player Coach | 5661 | Hull FC |
| Joined | Service | Reputation |
| Mar 2007 | 18 years | |
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| Apr 2025 | Feb 2023 | LINK |
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| Quote therobins="therobins"Why would any business want to do that?
'"
At the expense of "old fans" loyalty?
A business looking to the short term out of desperation. A foolish business, in short. |
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| Rank | Posts | Team |
| Player Coach | 31183 | Hull FC |
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| Mar 2007 | 18 years | |
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| May 2025 | Feb 2025 | LINK |
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| Quote Mrs Barista="Mrs Barista"WalMart are the biggest retailer in the world and don't have a loyalty card. Customer research indicates that in the last year, Tesco have lost share to the likes of Asda as customers are demanding lower real prices every day rather than paying 5% extra to get it back on a quarterly basis through points. If it was such a "no-brainer" everyone would be doing it. The fact is the cost of implementation and administration is prohibitive unless you already have scale.
Food retailing is a far more promiscuous sector than rugby league hence the loyalty card mechanic to stop people going elsewhere. Hull FC realistically have up to 16,000 supporters, but are already averaging gates of 13,000+ despite a shocking season. I guess what I'm struggling to understand is what you think the benefits will be to the club and the supporters that they don't already get. The package offered by Rovers, for example, is really just a way of trying to mask a +23% increase in season ticket prices with a couple of shirt discounts (which we get anyway as season passholders) plus a derby ticket promotion. If we offered something similar, I don't think I'd find it compelling.'"
If the club offered you a card for free or little cost you'd take it. You'd like the fact you had a Hull FC card in your handbag. It would give you a warm glow inside.
You'd also like the fact that you'd get the odd "special" offer and money off in the shop every once in a while. Without knowing it you'd be even more in love with the club than you are.
Schemes like this are successful because it makes people feel closer to the club and it ties them in longer term.
If you've never studied marketing then it's probably a difficult concept to grasp but they do work |
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| International Board Member | 22573 | Hull FC |
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| Sep 2003 | 22 years | |
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| May 2025 | Feb 2025 | LINK |
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| Quote therobins="therobins"Doh!!!!!
'"
Please explain your arguement rather than use an emoticon. |
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| Player Coach | 401 | No
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| Oct 2007 | 18 years | |
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| Sep 2009 | Jan 1970 | LINK |
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| Quote WormInHand="WormInHand"At the expense of "old fans" loyalty?
A business looking to the short term out of desperation. A foolish business, in short.'"
Aaaah, question fully answered. Thanks. |
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| Rank | Posts | Team |
| Club Coach | 29876 | No
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| Jul 2005 | 20 years | |
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| May 2025 | Feb 2025 | LINK |
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| Quote Jake the Peg="Jake the Peg"If the club offered you a card for free or little cost you'd take it. You'd like the fact you had a Hull FC card in your handbag. It would give you a warm glow inside.
You'd also like the fact that you'd get the odd "special" offer and money off in the shop every once in a while. Without knowing it you'd be even more in love with the club than you are.
Schemes like this are successful because it makes people feel closer to the club and it ties them in longer term.
If you've never studied marketing then it's probably a difficult concept to grasp but they do work'"
I find that hard to believe.  I get money off in the shop with my season pass. I get communications from the club on a regular basis through a variety of media. I'm not sure whether I would get a warm glow inside from having a card. Unless the "special offer" was Dowesy as my personal slave for the day or something similar. |
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