FORUMS > Hull FC > Hull FC membership scheme |
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26336.gif If you just fight terrorism, it's based in fear. If you promote peace, it's based in hope:26336.gif |
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| Quote: berro's best mate "they also have a " below the border" membership (nsw).....benefits include
to get the ticket for the State Of origin, you need the platinum Gold package which is almost AU$600.
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44896_1303224625.jpg In a nutshell...a brissie LEGEND:d7dc4b20b2c2dd7b76ac6eac29d5604e_44896.jpg |
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| Quote: El Chupacabra "to get the ticket for the State Of origin, you need the platinum Gold package which is almost AU$600.'"
BUT that workds out at £ 320 for a season ticket AND all the gbenefits...plus they will be watching top class rugby
still better than the cr@p on offer at rovers....
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Standing up to the forum bully.
It must be working, he doesn't like me...i'm devastated: |
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| Quote: The Dentist Wilf "Quite right perhaps we should get straight what happened here though. I contacted an emloyee of the organisation concerned with setting uop the scheme for Rovers to find out about it to do an article in a future Dentists Diary. Read the article in the Mail again we are no one of the clubs interested, we apparently rang the organisation that is running it for Rovers, out of interst to see what it entails not to say we were intersted in having such sceme. In the future who knows but at present it is just mischief making thats all!
If we do got for it, it is not all roses and Ihope we consider the hidden costs of connecting the turnstyles to the system and the software implications that entails, it is quite costly and can be easily missed I believe!!!!'"
Covering all bases here Wilf.
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32641_1503834456.jpg The poor man's bonaire:d7dc4b20b2c2dd7b76ac6eac29d5604e_32641.jpg |
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| Quote: Mrs Barista "The clubcard scheme is expensive to administer though. I'm pretty sceptical about what a club membership scheme offers to either party that you couldn't get through existing channels. For the club it might bring a short term cash injection and a customer database, but the club already has the latter. These schemes are very expensive to administer. Every time you make a postal communication, that's 8,000 letters or vouchers to print and envelopes to stuff and post. The ongoing costs of servicing the scheme are often undercalled in the scheme launch in my experience. To make any money on it, then, you need to be very confident of being able to get sales you wouldn't have got anyway.
From a fan's perspective, being a passholder is enough for me. The club communicates adequately through a raft of media (e-mail, Facebook, the website) plus we get hullfc.tv for free. I could maybe see the point of a scheme for non passholders, like the Rovers one where you get all 13 home games on DVD for £60, but can't believe the club makes any money on it. Not convinced a membership scheme is the best way of generating loyalty TBH.'"
Spoken like a true bean counter. A marketeer on the other hand would talk about loyalty, belonging, long term relationships, building for the future, generational engagement, ownership, opportunity etc. It isn't about making money at the point of engagement, it's about growing your income streams longe term.
Thanks fook the world isn't full of bean counters
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| Quote: Jake the Peg "Spoken like a true bean counter. A marketeer on the other hand would talk about loyalty, belonging, long term relationships, building for the future, generational engagement, ownership, opportunity etc. It isn't about making money at the point of engagement, it's about growing your income streams longe term.
Thanks fook the world isn't full of bean counters
Thank god most companies seem to have a blend of bean counters and marketeers to actually promote themselves and make money.
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17490_1406583406.jpg First there was wisdom
Then there was knowledge
Now there is only information:d7dc4b20b2c2dd7b76ac6eac29d5604e_17490.jpg |
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| Quote: Jake the Peg "Spoken like a true bean counter. A marketeer on the other hand would talk about loyalty, belonging, long term relationships, building for the future, generational engagement, ownership, opportunity etc. It isn't about making money at the point of engagement, it's about growing your income streams longe term.
Thanks fook the world isn't full of bean counters
At the end of the day marketing is about selling your company's product or service and generating as much income as you can from its customers. Marketers may use words like loyalty, engagement, ownership etc but all they are really trying to do is make money; beans for the bean counters to count.
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32641_1503834456.jpg The poor man's bonaire:d7dc4b20b2c2dd7b76ac6eac29d5604e_32641.jpg |
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| Quote: Nobeerineasthull "At the end of the day marketing is about selling your company's product or service and generating as much income as you can from its customers. Marketers may use words like loyalty, engagement, ownership etc but all they are really trying to do is make money; beans for the bean counters to count.'"
Spot on. A loyalty scheme should be about marketing, not direct income generation
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| Quote: Jake the Peg "Spot on. A loyalty scheme should be about marketing, not direct income generation'"
Tesco run a loyalty scheme that's expensive to run. This scheme hasn't stopped them consistently losing market share to all their direct competitors for over a year. The "loyalty" these schemes generate is questionable IMO.
From my personal perspective, I don't know what they could offer me that I don't already get. I get season passes for all the family, 1-2 replica shirts per season, plus probably a handful of other items from the shop. I get more than enough information through the relevant channels as already stated plus I get match highlights free on line. I don't want corporate hospitality, nor particularly to meet the players (although the passholders BBQ is good). I don't want "free" cr@p like caps/keyrings etc as that just makes me the middleman between the club and the landfill site.
What is the point in "marketing" for its own sake? If you're not getting more people through the door and in the shop, I just think it's an expensive distraction from the core business of the club, ie getting a decent team on the pitch that performs. We are fortunate to have built a loyal fanbase that continues to turn up and has bought in excess of 10,000 shirts this season despite the garbage served up. I think that I'd rather see the costs of setting up and administering a membership scheme invested in the coaching set-up TBH. Success on the pitch would yield far more to the fans than a membership scheme.
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9243.jpg :9243.jpg |
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| I don't think Hull would get much benefit from it
Rovers scheme has suceeded purely and simply because seats are at a premium at Craven Park, and its a case of 'don't join...and end up sitting in the uncovered golf stand' whereas at Hull people can just pay on the day if they had to.
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9243.jpg :9243.jpg |
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| Quote: Mrs Barista "Tesco run a loyalty scheme that's expensive to run. This scheme hasn't stopped them consistently losing market share to all their direct competitors for over a year. The "loyalty" these schemes generate is questionable IMO.
From my personal perspective, I don't know what they could offer me that I don't already get. I get season passes for all the family, 1-2 replica shirts per season, plus probably a handful of other items from the shop. I get more than enough information through the relevant channels as already stated plus I get match highlights free on line. I don't want corporate hospitality, nor particularly to meet the players (although the passholders BBQ is good). I don't want "free" cr@p like caps/keyrings etc as that just makes me the middleman between the club and the landfill site.
What is the point in "marketing" for its own sake? If you're not getting more people through the door and in the shop, I just think it's an expensive distraction from the core business of the club, ie getting a decent team on the pitch that performs. We are fortunate to have built a loyal fanbase that continues to turn up and has bought in excess of 10,000 shirts this season despite the garbage served up. I think that I'd rather see the costs of setting up and administering a membership scheme invested in the coaching set-up TBH. Success on the pitch would yield far more to the fans than a membership scheme.'"
completely agree
a consistently good Hull side would get gates of 15,000+ no doubt about it
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25029_1389002443.jpg [b:a3vty4bg]AIRLIE BIRDS FLYIN' HIGH YOU KNOW HOW I FEEL
SUN IN THE SKY YOU KNOW HOW I FEEL
BREEZE DRIFTIN' ON BY YOU KNOW HOW I FEEL
ITS A NEW DAWN, ITS A NEW DAY.[/b:a3vty4bg]
[color=#0000FF:a3vty4bg]LOCKO'S LYRICS OF THE WEEK:-[/color:a3vty4bg]
[b:a3vty4bg]AND ECHOES NOBODY HEARS, IT GOES, IT GOES, IT GOES
WE’RE FAITHFUL, WE ALL BEL13VE, WE ALL BEL13VE IT
SO FAITHFUL, WE ALL BEL13VE, WE ALL BEL13VE IT[/b:a3vty4bg]:d7dc4b20b2c2dd7b76ac6eac29d5604e_25029.jpg |
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| Is this 'Membership' called the pride of all Hull?
In the words of Jim Royle, " Membership my Ar%e"
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41353_1310121834.jpg Never mind the bollox,bring on the rugby::d7dc4b20b2c2dd7b76ac6eac29d5604e_41353.jpg |
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| at the moment,the cost of a season pass for me and my 12 yo costs enough,considering we are all tightning our financial outlays.
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32641_1503834456.jpg The poor man's bonaire:d7dc4b20b2c2dd7b76ac6eac29d5604e_32641.jpg |
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| Quote: Mrs Barista "Tesco run a loyalty scheme that's expensive to run. This scheme hasn't stopped them consistently losing market share to all their direct competitors for over a year. The "loyalty" these schemes generate is questionable IMO.
From my personal perspective, I don't know what they could offer me that I don't already get. I get season passes for all the family, 1-2 replica shirts per season, plus probably a handful of other items from the shop. I get more than enough information through the relevant channels as already stated plus I get match highlights free on line. I don't want
hospitality, nor particularly to meet the players (although the passholders BBQ is good). I don't want "free" cr@p like caps/keyrings etc as that just makes me the middleman between the club and the landfill site.
What is the point in "marketing" for its own sake? If you're not getting more people through the door and in the shop, I just think it's an expensive distraction from the core business of the club, ie getting a decent team on the pitch that performs. We are fortunate to have built a loyal fanbase that continues to turn up and has bought in excess of 10,000 shirts this season despite the garbage served up. I think that I'd rather see the costs of setting up and administering a membership scheme invested in the coaching set-up TBH. Success on the pitch would yield far more to the fans than a membership scheme.'"
The problem is not everyone is the same or thinks the same as you. Tesco are the most successful retailer in the country and one of the most successful in the world. Do you think they do these things as some kind of corporate responsibility thing? How much market share would they have lost without their membership card? They do it because it works. If it didn't they'd bin it in a flash
Hopefully the people responsible for marketing at the club will have a more lateral view of the situation than you
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25179.jpg Hull FC Barnsley Branch (Well, 3of us!)
Barnsley Black 'N Whites.
The Best of Hull,
With added 'Tarn'....
Staffs FC wrote:
"Dennis knows more about RL than I ever will and I need him to teach me how to be a coach.":25179.jpg |
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| Quote: berro's best mate "INCLUDES
Haha...... but we get a cap.....
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| Quote: Jake the Peg "The problem is not everyone is the same or thinks the same as you. Tesco are the most successful retailer in the country and one of the most successful in the world. Do you think they do these things as some kind of corporate responsibility thing? How much market share would they have lost without their membership card? They do it because it works. If it didn't they'd bin it in a flash
Hopefully the people responsible for marketing at the club will have a more lateral view of the situation than you'"
WalMart are the biggest retailer in the world and don't have a loyalty card. Customer research indicates that in the last year, Tesco have lost share to the likes of Asda as customers are demanding lower real prices every day rather than paying 5% extra to get it back on a quarterly basis through points. If it was such a "no-brainer" everyone would be doing it. The fact is the cost of implementation and administration is prohibitive unless you already have scale.
Food retailing is a far more promiscuous sector than rugby league hence the loyalty card mechanic to stop people going elsewhere. Hull FC realistically have up to 16,000 supporters, but are already averaging gates of 13,000+ despite a shocking season. I guess what I'm struggling to understand is what you think the benefits will be to the club and the supporters that they don't already get. The package offered by Rovers, for example, is really just a way of trying to mask a +23% increase in season ticket prices with a couple of shirt discounts (which we get anyway as season passholders) plus a derby ticket promotion. If we offered something similar, I don't think I'd find it compelling.
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