Pretty massive if he does. Will be £300k+ reduction in season pass revenue

I think though that he will sell more particularly if he continues to make changes through the winter. whether it will be another 1,500 however remains to be seen! I also think that reduction will be for a strictly limited time myself! As others have said there are already a lot intending to buy who have dropped off over the past two seasons! I wonder what targets he has set the sales team?

Depends on elasticity of demand really. If it were a 20% reduction in price and triggers a 20% uplift in numbers, it would be more than worthwhile as I reckon the propensity of a passholder to then buy into other areas like merchandise, car park passes, programmes etc would be higher than someone who has to pay on the gate.

I should have put potentially in there but all the same I think he's taking it on the chin for a year to get people interested again

Especially if you can get kids interested. Supporting a club is the biggest brand loyalty going. Forget your Heinz, forget your Kelloggs. Get them into to the club and you have a fan for life. That's a lot of future revenue!!!!

I paid on the gate every home game last year apart from Crusaders, £19 for a student in the East stand, and £16 in Sout6h is ridiculous really.

To put that in context, it's £5 at Huddersfield when bought in advance. Although I'm not saying lower the prices to that, they are above the market value.

Looks like pass prices are only down a fiver east stand reserved £225 I'm sure last year it was £230

Though I will pay anyway, I think that would be ridiculous considering all the comments AP made in his interview on FCTV.

I expect a 10% discount AT LEAST...

Maybe £225 after the discount period is what you have heard....

No t weird thing is it was on the website 5 mins ago now it has gone again maybe they have changed their minds it was definately 225 before discount period

2012 Season Passes
South Stand (Unreserved)
Before 31/12/11 Before 31/01/12


Adult £195
£250


Concession* £125
£165


Junior (5-16) £49
£49







East Stand (Unreserved)
Before 31/12/11 Before 31/01/12


Adult £195
£250


Concession* £125
£165


Junior (5-16) £49
£49







East Stand (Reserved)
Before 31/12/11
Before 31/01/12


Adult
£225
£290


Concession*
£155
£200


Junior (5-16)
£49
£49







West Stand W3, 4, 9-12 (Reserved)
Before 31/12/11 Before 31/01/12

Adult £225
£290


Concession* £155
£200


Junior (5-16) £49
£49







West Stand (Family Stand)
W1-W2 (Reserved) Before 31/12/11
Before 31/01/12


2 Adults + 2 Juniors (Unit Cost)
(Additional Passes can be purchased at West Stand prices)


£470


£530
Cheaper than 2 separate Adult & 2 separate Junior Tickets anywhere else in the ground

Cheaper than last year which will do me.

Edit - voucher exchange removal has ed me right off.

Was only a tenner differnce between reserved and unres in East iirc

Not too fussed myself, at least its no increase and as long as the product is far better