I would like to see the club create a membership scheme for non passholders. Say £35 a season and with this card you get £5 off per game tickets(1 ticket per pass) so you would only need to go to 7 games to start making savings. The membership could then also qualify you for the things we get a passholders anyway including priorty tickets for cup games etc. I feel alot of non passholders would join up especially thoughs that dont know how many games a year they can make. over a full season 13x£5 would see the fan save £30 a season (if they attended every game) with the additional benefits extra

That is a great idea especially for those with work commitments etc.

to get the ticket for the State Of origin, you need the platinum Gold package which is almost AU$600.

BUT that workds out at £ 320 for a season ticket AND all the gbenefits...plus they will be watching top class rugby




still better than the cr@p on offer at rovers....

Covering all bases here Wilf.

Spoken like a true bean counter. A marketeer on the other hand would talk about loyalty, belonging, long term relationships, building for the future, generational engagement, ownership, opportunity etc. It isn't about making money at the point of engagement, it's about growing your income streams longe term.

Thanks fook the world isn't full of bean counters

Thank god most companies seem to have a blend of bean counters and marketeers to actually promote themselves and make money.

At the end of the day marketing is about selling your company's product or service and generating as much income as you can from its customers. Marketers may use words like loyalty, engagement, ownership etc but all they are really trying to do is make money; beans for the bean counters to count.

Spot on. A loyalty scheme should be about marketing, not direct income generation

Tesco run a loyalty scheme that's expensive to run. This scheme hasn't stopped them consistently losing market share to all their direct competitors for over a year. The "loyalty" these schemes generate is questionable IMO.

From my personal perspective, I don't know what they could offer me that I don't already get. I get season passes for all the family, 1-2 replica shirts per season, plus probably a handful of other items from the shop. I get more than enough information through the relevant channels as already stated plus I get match highlights free on line. I don't want corporate hospitality, nor particularly to meet the players (although the passholders BBQ is good). I don't want "free" cr@p like caps/keyrings etc as that just makes me the middleman between the club and the landfill site.

What is the point in "marketing" for its own sake? If you're not getting more people through the door and in the shop, I just think it's an expensive distraction from the core business of the club, ie getting a decent team on the pitch that performs. We are fortunate to have built a loyal fanbase that continues to turn up and has bought in excess of 10,000 shirts this season despite the garbage served up. I think that I'd rather see the costs of setting up and administering a membership scheme invested in the coaching set-up TBH. Success on the pitch would yield far more to the fans than a membership scheme.

I don't think Hull would get much benefit from it

Rovers scheme has suceeded purely and simply because seats are at a premium at Craven Park, and its a case of 'don't join...and end up sitting in the uncovered golf stand' whereas at Hull people can just pay on the day if they had to.

completely agree

a consistently good Hull side would get gates of 15,000+ no doubt about it