In all seriousness its not a bad idea. A Tesco like clubcard would be a great additional benefit at no extra cost to the punter. The clubcard for example gives something back without taking anything from you too.

Wonder whether FC would think about this?

You see, they're clever these supermarkets. They get you to spend a fortune with them and feel like they're doing you the favour

It doesn't have to be. There is an argument to be had that there was a degree of compulsion about the Rovers scheme - and we had it.



But Hull's situation is different. If you lost your seat, there are plenty of others spare at the KC. But if this is the major concern, the scheme doesn't even have to be so closely linked to season tickets/reserved seats (though a members discount would be more or less inevitable). The club would want a decent level of uptake, to make the exercise worthwhile, but if they could come up with something that was attractive to a good proportion of your support, wouldn't the [ioption[/i be welcome?

You might not like the Rovers (pioneering, not market-leading

) version, either because you are partisan and don't like Rovers or you genuinely think it is cack, but I think it'd be daft to close your minds to something tailored to Hull and their fans.

It depends what it entailed I suppose, if it really was worth the money then yes.

I wouldn't be happy if Hull "forced" me to pay £60 into a new scheme so I "saved" £60 on my season pass increase next year

Even if Richard Agar endorsed it?

Well, if he offered to sign it for me it would obviously be priceless

Especially if Richard Agar endorsed it!

Indeed. And if i didnt pay it i'd lose my seat. This is the negative driver where the club take something from you if you join, rather than the supermarket approach of seemingly giving you something for nothing.

INCLUDES:
• A ticket to the only State of Origin match played in Queensland in 2010 *
• A reserved seat in the seating area of your choice (Gold, Maroon, Blue, White)
for all 12 Broncos home games in 2010.
• Access to discounted adult tickets for all Broncos home games **
• Yearly subscription to the offi cial club magazine, Bronco!
• Exclusive 2010 Broncos member cap
• Exclusive 2010 Broncos member tote bag
• Exclusive 2010 Broncos member mobile phone sock
• Exclusive 2010 Broncos member lanyard and card holder
• Exclusive 2010 Broncos member season draw magnet
• Exclusive 2010 Broncos member bumper sticker
• Exclusive 2010 Broncos member lapel pin
• Subscription to the Broncos member e-newsletter, Member Mail
• Preferential access to NRL fi nals tickets, including the NRL Grand Final
• 10% discount at the Broncos merchandise store, located at the Broncos Leagues Club
• Free bus/train transport to and from the game
• VIP entry to Suncorp Stadium through the Members Only turnstiles
• Access to the Members Only Lounge in the Western grandstand
• Membership to the Broncos Leagues Club (valid July 2010 – June 2011). Must be over 18.
• Invitation to the annual Broncos Member Day
• Entry into the season member draw to win the ‘Ultimate Year of Footy and Adrenaline’**

they also have a " below the border" membership (nsw).....benefits include:
INCLUDES:
• A ticket to three Broncos games played in Sydney in 2010*
• Broncos membership card
• Yearly subscription to the offi cial club magazine, Bronco!
• Broncos member scarf
• Broncos mobile phone sock
• Broncos seat cushion
• Broncos tote bag
• Broncos bumper sticker
• Broncos key ring
• Broncos magnet
• Broncos team poster
• Subscription to the Broncos member e-newsletter, Member Mail
(valid email address must be supplied)
• Preferential access to NRL fi nals tickets, including the NRL Grand Final

The clubcard scheme is expensive to administer though. I'm pretty sceptical about what a club membership scheme offers to either party that you couldn't get through existing channels. For the club it might bring a short term cash injection and a customer database, but the club already has the latter. These schemes are very expensive to administer. Every time you make a postal communication, that's 8,000 letters or vouchers to print and envelopes to stuff and post. The ongoing costs of servicing the scheme are often undercalled in the scheme launch in my experience. To make any money on it, then, you need to be very confident of being able to get sales you wouldn't have got anyway.
From a fan's perspective, being a passholder is enough for me. The club communicates adequately through a raft of media (e-mail, Facebook, the website) plus we get hullfc.tv for free. I could maybe see the point of a scheme for non passholders, like the Rovers one where you get all 13 home games on DVD for £60, but can't believe the club makes any money on it. Not convinced a membership scheme is the best way of generating loyalty TBH.