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Club Coach | 29915 | No Team Selected |
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Jul 2005 | 20 years | |
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| Quote Structured="Structured"This is the stand which is sponsored by a local school Wilf, with the provision they are allowed exclusive use three matches a season for the kids and staff etc. I would suggest other R.L. clubs perhaps have similar arrangements, I know your own club, for example, give a quantity of free/cheap tickets to Smith and Nephew every home match for the sponsorship of a stand at the KC which their staff (S&N) are allowed to purchase for a tenner (whether these are used by the purchaser or sold on at a profit to regular hull fans can only be a matter of conjecture).
Partnerships / Sponsorship should be welcomed throughout Rugby League in an effort to bring youngsters into the game and hopefully retain their interest into adult hood.
As an aside, is anyone aware if the 1500 seats purchased for every hull fc home game by the SMC, under their agreement with your club, are included in the attendance figures whether they are actually used or not.
I am aware Rovers marketing department are making great strides in this area and would hope hull's team could do likewise because the more Rugby League fans passing through the turnstiles increase our capacity to compete at the upper end of our game.'"
Is the school that pays the sponsorship a private one? Not trolling, just wondering how much they pay for 4500 free tickets a year and how it's funded.
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International Star | 174 | No Team Selected |
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| fans from both sides of the City have always said this is a RL city and they are right,so why do the Clubs need to spend thousand on advertising?Do we think thousands of people have not heard of either side and there are thousands waiting to be converted? I would like to bet that Rovers will have spent more in adverts then they have taken in raised pass sales,to be fair to Pearson his back us or we fail had a far better effect than any advertising did. A winning side will be bring fans in nothing else. Even a failed x factor singer will demand a decent wad of money and IMO they will probably lose more than they will gain.Both Clubs have lost passholders since city got back in the top flight and that as had a lot to do with it along with mediocre seasons or should be poor.Rovers may well get a record but like last season will not bring fans back,Rovers despite the spinwere down in two thirds of home games last season compared to the previous season only the freebies and discounted tickets made it look better
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Club Owner | 17576 | Hull FC |
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Mar 2004 | 21 years | |
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| Quote Mrs Barista="Mrs Barista"Is the school that pays the sponsorship a private one? Not trolling, just wondering how much they pay for 4500 free tickets a year and how it's funded.'"
It's an academy school funded by the Church Of England
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Club Coach | 29915 | No Team Selected |
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Jul 2005 | 20 years | |
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| Quote UllFC="UllFC"It's an academy school funded by the Church Of England'"
Interesting sponsorship model, didn't know religious groups provided financial backing for sports teams. You live and learn. Hope there's no blaspheming.
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Club Owner | 888 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote Mrs Barista="Mrs Barista"As mentioned on the mediawatch thread, other outlets we could use are the local media. Having a relationship with RH that's cool at best doesn't help. Direct marketing via post for example tends to be expensive with a poor redemption rate.'"
Although results on the pitch will have the biggest effect on fans and media (even Blunderside will want to cover a good cup run or top push) I agree with the posters that we have missed the influence of Ja Rule and Co on the marketing front.
I agree that Direct marketing is an expensive and provides poor results however, many fans can help the club get the word out, posters in shops, selected sites across the city for large format posters and even out door banners "Next Game is xx on xx save £xx buy buying your ticket now"
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International Board Member | 14309 | Hull KR |
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Sep 2003 | 22 years | |
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| Quote hokeydokey="hokeydokey"fans from both sides of the City have always said this is a RL city and they are right,so why do the Clubs need to spend thousand on advertising?Do we think thousands of people have not heard of either side and there are thousands waiting to be converted? I would like to bet that Rovers will have spent more in adverts then they have taken in raised pass sales,to be fair to Pearson his back us or we fail had a far better effect than any advertising did. A winning side will be bring fans in nothing else. Even a failed x factor singer will demand a decent wad of money and IMO they will probably lose more than they will gain.Both Clubs have lost passholders since city got back in the top flight and that as had a lot to do with it along with mediocre seasons or should be poor.Rovers may well get a record but like last season will not bring fans back,Rovers despite the spinwere down in two thirds of home games last season compared to the previous season only the freebies and discounted tickets made it look better'"
Yet our average attendance was up by 400, add that we've also increased season pass sales for two consecutive seasons now.
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International Board Member | 22658 | Hull FC |
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Sep 2003 | 22 years | |
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| Quote Easty="Easty"Yet our average attendance was up by 400, add that we've also increased season pass sales for two consecutive seasons now.'"
As can be seen, stats can be made to prove everything. I believe the Cas attendance was Rovers lowest against them in SL and the Bradford the second lowest against the Bulls.
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Club Coach | 29915 | No Team Selected |
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Jul 2005 | 20 years | |
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Quote Easty="Easty"Yet our average attendance was up by 400, add that we've also increased season pass sales for two consecutive seasons now.'"
A few points.
It was 253, not 400.
www.hulldailymail.co.uk/Hull-KR- ... story.html
I thought the declared position was that pass sales were up [uat this point[/u? Have final numbers been confirmed? Obviously they will be up, but I don't think they have been confirmed as such yet. They used to be in a brochure in the heady 6900 days, of course.
I think the point my friend was making is that if you give away 1500 tickets three times a year:
m.hulldailymail.co.uk/Hull-KR-ha ... story.html
It doesn't necessarily translate to underlying increases, ie adjusting for the giveaways, if you get hammered in the opener and have a poor season. Not sure that it matters either way tbh. It's a good thing to offer the opportunity.
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Quote Easty="Easty"Yet our average attendance was up by 400, add that we've also increased season pass sales for two consecutive seasons now.'"
A few points.
It was 253, not 400.
www.hulldailymail.co.uk/Hull-KR- ... story.html
I thought the declared position was that pass sales were up [uat this point[/u? Have final numbers been confirmed? Obviously they will be up, but I don't think they have been confirmed as such yet. They used to be in a brochure in the heady 6900 days, of course.
I think the point my friend was making is that if you give away 1500 tickets three times a year:
m.hulldailymail.co.uk/Hull-KR-ha ... story.html
It doesn't necessarily translate to underlying increases, ie adjusting for the giveaways, if you get hammered in the opener and have a poor season. Not sure that it matters either way tbh. It's a good thing to offer the opportunity.
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Player Coach | 5410 | No Team Selected |
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Jul 2007 | 18 years | |
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| Quote hokeydokey="hokeydokey"fans from both sides of the City have always said this is a RL city and they are right,so why do the Clubs need to spend thousand on advertising?Do we think thousands of people have not heard of either side and there are thousands waiting to be converted? I would like to bet that Rovers will have spent more in adverts then they have taken in raised pass sales,to be fair to Pearson his back us or we fail had a far better effect than any advertising did. A winning side will be bring fans in nothing else. Even a failed x factor singer will demand a decent wad of money and IMO they will probably lose more than they will gain.Both Clubs have lost passholders since city got back in the top flight and that as had a lot to do with it along with mediocre seasons or should be poor.Rovers may well get a record but like last season will not bring fans back,Rovers despite the spinwere down in two thirds of home games last season compared to the previous season only the freebies and discounted tickets made it look better'"
If we follow this model the game will die. A winning side will bring in fans who already have watched RL and theres no doubt that will help but it wont entice kids to go, both clubs need to up there game to get kids in and then keep them interested. Last year we had a real push for our opening game (similar to this year) but then did next to sod all after that, the prematch was rubbish (unless in the new stand) and then add on the rubbish game that inevitably followed it put off hardened fans never mind new ones.
Hull used to be the kings of spin in the run up to games, yes it was annoying and easy to mock when it went pear shaped but it does seem a case of throwing the baby out with the bathwater
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Club Coach | 8742 | Hull KR |
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| Quote Mrs Barista="Mrs Barista"Interesting sponsorship model, didn't know religious groups provided financial backing for sports teams. You live and learn. Hope there's no blaspheming.'"
I think its a perfect fit, they gain valuable lessons in worship, get to hear all about Judas and understand divine intervention (also known as the video ref).
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International Chairman | 3524 | No Team Selected |
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| Have the posters on the St Stephen's trypod been updated yet?
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Club Coach | 29915 | No Team Selected |
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| Well the team certainly laid the platform today in terms of early feelgood factor. Hope to see a big push on tickets for Friday's game now.
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