Maybe because its on the white V.....maybe to make it stand out

Yeah suppose so mate, just made me think of the KR badge when I noticed it.

Can't help but think it's a poorer version of our 2010 effort though....



The FC logo looked fine on there.

The back is not good.

The away kit is just the colours reversed.

Apparently.

Quite like it - would look better if the bottom of the V was edged with gold though like the rest of the white part.

Like the shorts and socks - very good.

Have to say from first impressions I'm rather disappointed seems to lack any real thought in design. Maybe it will look better in the flesh, if not I'll be saving my cash.

Hope the away shirt is a better design

I like it, they (ISC) need to make sure the paterns match at the join at the shoulders though.

I like it, it's growing on me

Me too, like I said I've been told it's just the colours reversed. We'll soon see if what I'm told is true.

Looks smart but yet again as with all shirts the sponsoring spoils it, i wish we had the option to buy one without sponsors.

Its a Hull Fc shirt so that will do me . I like it too which is a bonus

Really not a fan of the double sponsor look either, (even though I am aware it's just one company). Couldn't they have placed Minstergate on the home, and Hyundai on the away instead?