The trick is to do it unwitnessed and just hard enough that it doesn't leave a mark. That way, it's your word against theirs.

Be good to have passes at £160 for south and £200 for east with match day dropping to £16 and £20. Be surprised if they fall that much though

We've got to be realistic, AP hasn't bought us out of a great philanthropic urge to give something back, a reduction of 10% across the board is realistic, and affordable, the club should be self-sufficient to pay wages etc. and the occasional transfer fee. (in my opinion)

Indeed, although price points are very important and £200/£20 would be good psycologically

You're talking a 17% reduction on match day prices though, that is unrealistic.

Not as much of a drop for the club when you factor in the VAT and could easily be made up in increased attendances.

Anyway, I said it was probably too much of a drop

What do you mean, factor in the VAT???

Less than £200!!

I mean that there is VAT included in the price so any reduction in price will see a reduced VAt element (not massive I appreciate ).

Thought you were in business

I am in business, but I really don't see your point, the VAT liability is the VAT liability, doesn't matter what the price point is, or am I missing something here?

South Stand for this season in the discount period was £199.

I'd be more than happy if it was reduced to £180.

and that is realistic at about 10%, as is the game day price dropping by £2 or so

I've not had a season pass for 2 years now, mainly due to the birth of my son, money being tight, shift work and crap rugby.
But now my son is old enough to come along and games being played on a Sunday, if the cost of passes come down 20 - 30 quid we'll be back.

£220 season ticket is £183.33 + VAT.

£200 season ticket is £166.67 + VAT.

The reduction to the supporter is £20, the cost to the club is £16.67.

It's a retail business, the price we pay is inclusive of VAT which will be less if the price is less. Explained well here