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Quote: frepneyboy "Its called aiming high, having ambition. Its out 150th year FFS, we should be targetting all RL fans the world over to buy shirts.

I fully expect us to have a home kit away kit, a magic shirt, and a 150 shirt (or some other one off kit for the game against the Kiwis (should we be bold enough to ask for one))

Why should our shirt sales be restricted to match attendees only?

We have crowds of 10.5k we sell <10k shirts

Bratfut had crowds of 14k and sold 20k shirts pa (please dont thread drift yapping on about the demise of the Bulls and posts like "well that helped them didnt it?" certainly wont add to the debate)'"



I agree there are many, many people that possess shirts but do not go to matches. People that have a passing interest that get them for Christmas/birthdays etc. I dont think a 20k figure is unrealistic in a city the size of Hull and surrounding area let alone elsewhere.

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it will all depend on the shirt, I know many people (myself included) that haven't bought a shirt for the last 3 or 4 seasons, because they've been uninspired and an advertising hoarding with a few bits of B&W inbetween, also rubbish material, over-priced and iron on transfers.

There's no reason we couldn't sell 20k, if it's the right shirt.

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Quote: Mrs Barista "icon_lol.gif We average about 10k. Do you seriously expect everyone including non passholders to buy 2 replica shirts each? Jesus wept. So you can only buy a shirt if you go to a game ?

Seriously

no really?

honestly?

icon_frustrated.gif

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Quote: frepneyboy "So you can only buy a shirt if you go to a game ?

Seriously

no really?

honestly?


Where does it say that in the post quoted?

We sell just over 10K shirts a year, and have done for quite a few years now. Why should, in your opinion, that double this year? An increase, possibly, but even if was a sponsoer free, proper cotton, with collar, black and white irregular hooped shirt) with full hoops, you's still not shift close to 20K of them.

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Quote: Neil HFC "Where does it say that in the post quoted?

We sell just over 10K shirts a year, and have done for quite a few years now. Why should, in your opinion, that double this year? An increase, possibly, but even if was a sponsoer free, proper cotton, with collar, black and white irregular hooped shirt) with full hoops, you's still not shift close to 20K of them.'"



Erm

Quote: Neil HFC "

Clearly putting the onus on the 10k fans (who go) to buy 20k shirts

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Quote: frepneyboy "Erm

Clearly putting the onus on the 10k fans (who go) to buy 20k shirts'"


So not "can only by one" atall then?

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Time for some facts. The dataset for SL's top 5 shirt-selling clubs for 2012 shows some tight ranges in terms of shirt:attendance ratios. Data is number of shirts sold, average attendance, ratio of shirts to attendance. As you can see the range is 0.9 to 1.2. Leeds in that year won the title and played in the CC final also.

Wigan 18,000 16,043 1.1
Leeds 18,000 14,948 1.2
St Helens 14,000 14,088 1.0
Hull FC 12,000 11,885 1.0
Warrington 10,000 11,430 0.9

So to hit 20 k shirts would need us to:
1 Achieve a ratio of 1.9 based on our 2014 average attendance. Put another way, achieve a shirt conversion rate 59% higher than "best in class" Leeds managed in a year they contested both major finals or
2 Hit Leeds comp best 1.2 ratio through average attendance of 16,667 (a 55% uplift).

Crazy icon_lol.gif

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Quote: Mrs Barista "Time for some facts. The dataset for SL's top 5 shirt-selling clubs for 2012 shows some tight ranges in terms of shirt:attendance ratios. Data is number of shirts sold, average attendance, ratio of shirts to attendance. As you can see the range is 0.9 to 1.2. Leeds in that year won the title and played in the CC final also.

Wigan 18,000 16,043 1.1
Leeds 18,000 14,948 1.2
St Helens 14,000 14,088 1.0
Hull FC 12,000 11,885 1.0
Warrington 10,000 11,430 0.9

So to hit 20 k shirts would need us to:
1 Achieve a ratio of 1.9 based on our 2014 average attendance. Put another way, achieve a shirt conversion rate 59% higher than "best in class" Leeds managed in a year they contested both major finals or
2 Hit Leeds comp best 1.2 ratio through average attendance of 16,667 (a 55% uplift).

Crazy
icon_thumb.gif

Good stuff, Mrs B.

Always useful to get facts straight, be it shirt sales, former clubs of Gareth Ellis, West Hull's shirt design or James' discography.

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It would be great to see South Sydney warm up with a game against Hull before their WCC game , With obvious links between the two clubs in Shane Richardson .

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Pearson spoke in the Mail the other day about some "great events and games" coming up next year.

Finishing the 150 season with a game against New Zealand would be fantastic.

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Quote: Mrs Barista "Time for some facts. The dataset for SL's top 5 shirt-selling clubs for 2012 shows some tight ranges in terms of shirt:attendance ratios. Data is number of shirts sold, average attendance, ratio of shirts to attendance. As you can see the range is 0.9 to 1.2. Leeds in that year won the title and played in the CC final also.

Wigan 18,000 16,043 1.1
Leeds 18,000 14,948 1.2
St Helens 14,000 14,088 1.0
Hull FC 12,000 11,885 1.0
Warrington 10,000 11,430 0.9

So to hit 20 k shirts would need us to:
1 Achieve a ratio of 1.9 based on our 2014 average attendance. Put another way, achieve a shirt conversion rate 59% higher than "best in class" Leeds managed in a year they contested both major finals or
2 Hit Leeds comp best 1.2 ratio through average attendance of 16,667 (a 55% uplift).

Crazy Shirt sales shouldnt be pinned against gate numbers

Why shouldnt we aim for 20k sales??

Please tell us why the club cannot aim high? Afterall Pearson aimed for 10k passes 2 years in a row, that was ambition.

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Quote: frepneyboy "Shirt sales shouldnt be pinned against gate numbers'"

But with a very strong correlation coefficent of 0.96, they clearly are.


Quote: frepneyboy "Why shouldnt we aim for 20k sales??'"

Because it's clearly unachievable and setting ourselves up to fail. You've been so brutal about our weaknesses, why would we outperform Leeds' (in a year they won the title and contested the Challenge Cup final) conversion ratio by almost 60%. It's bonkers on your part to suggest anything less is failure. Unless that's your intention, of course, to provide another fabricated bat to bash the club you're supposed to love over the head with?

Quote: frepneyboy "Please tell us why the club cannot aim high?'"

Where have I said the club cannot aim high? In the current climate, 13k-14k shirts would be aiming high and would put us in a bracket with clubs that are successful on the field, despite, according to your analytics, the certainty we absolutely won't be next year.

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Quote: ComeOnYouUll "Pearson spoke in the Mail the other day about some "great events and games" coming up next year.

Finishing the 150 season with a game against New Zealand would be fantastic.'"

with an extra CC game and a possible mid-week SL round if we get as far as the QF, that may be difficult to slot in. Be great to see it though.

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Quote: Standee "with an extra CC game and a possible mid-week SL round if we get as far as the QF, that may be difficult to slot in. Be great to see it though.'"


The New Zealand team will be here for a three match Test series at the end of next season so we could play them the week before the first Test. Probably wouldn't be quite as special as the final game at The Boulevard but even so would be a great occasion (get the 80s Kiwis over as special guests?)

It might even have already been arranged, the Hull FC 150 website states a "2015 SEASON BIG EVENTS ANNOUNCEMENT" in November.

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Quote: ComeOnYouUll "The New Zealand team will be here for a three match Test series at the end of next season so we could play them the week before the first Test. Probably wouldn't be quite as special as the final game at The Boulevard but even so would be a great occasion (get the 80s Kiwis over as special guests?)

It might even have already been arranged, the Hull FC 150 website states a "2015 SEASON BIG EVENTS ANNOUNCEMENT" in November.'"

I hope you're right.

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