Give a World Club Challenge place to the winner. That would create a bit of interest in it. Plus a decent whack of prize money. As long as the RFL can get it televised (doesn't have to be SKY/BBC - let the bidding begin), and they stipulate in the rules that x amount of your team have to have played x amount of SL games in the last year/two years, then that would guarantee first team players involved and a good audience (in the ground and on television) watching it.
Chuck in one-off kits (for charity?) and clubs being able to include a club legend as part of their match day squad, and it would certainly be a sellable tournament.
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