Quote: Obadiah "£2 million is still significantly less than £4.3 million. The naming rights are irrelevant as the KC has already been named, unless the Council take the opportunity to rename the stadium. KC presumably has a contract with the SMC not the Council for the naming rights.'"
Not entirely irrelevant, it's a potential additional revenue stream that may be taken into account when agreeing rental terms. It has already been quoted that the profile of West Ham has been considered as a way to increase the earning potential of it, too.
Quote: Obadiah "I understand the rent Hull City AFC and Hull FC pay is calculated on revenue from pass and ticket sales (including cash). The last accounts did not take into account the large increase in prices and we only had two FA Cup matches at home.
If the Council take back the lease then the rent will be negotiated between the council and Hull City AFC. The old agreement will be dead in the water. I expect it to be considerably less than what Hull City AFC are paying now.'"
It may well be less, I have no idea. I just think it's flawed to support that belief with the evidence of a deal elsewhere that is being highly criticised for being undervalued, and also concerns a team with significantly higher average attendance and a stadium more than twice the size.