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The other day Liam Watts tweeted that the shirt launch was on Friday but then quickly deleted it. Not sure if he spilt the beans on a planned surprise launch or something and got told to delete it?

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Quote: Jake the Peg "Maybe that's why the rovers' city centre shop appears to be available to rent?'"



No Jake, its because their 20,000 fans have turned up and bought all the stock. They sure know how to shift sh*t.

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They want someone to take over their lease in Savile Street another year to run I believe.

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Quote: Jake the Peg "Maybe that's why the rovers' city centre shop appears to be available to rent?'"


There was a quote (or possibly a question in a fan survey) that suggested that it wasn't doing much/any more trade than the previous Holderness road store, so it's no surprise. I guess it could be in part because times have got tougher since the move, masking any benefit.

I wonder how much merchandise is worth to clubs - it usually seems to be expressed in terms of revenue rather than profit. Any ideas on what the profit per shirt is, roughly?

I shall do some internet research...

Edit: A report from 2011 has replica football shirts reaching retailers at £14 and being sold on for at least £35.

So roughly £25 quid on a club RL shirt gross profit nowadays, maybe.

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Quote: Mild Rover "There was a quote (or possibly a question in a fan survey) that suggested that it wasn't doing much/any more trade than the previous Holderness road store, so it's no surprise. I guess it could be in part because times have got tougher since the move, masking any benefit.

I wonder how much merchandise is worth to clubs - it usually seems to be expressed in terms of revenue rather than profit. Any ideas on what the profit per shirt is, roughly?

I shall do some internet research...

Edit

Great business then particularly if you can shift volume.

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Quote: Staffs FC "Great business then particularly if you can shift volume.'"


True

www.shopproperty.co.uk/shops/Hull

If you look at the first 3 pages of the above though, it's clear that rents drop off significantly once you leave the city centre and go on to Holderness or Anlaby roads. Easily enough to cover the loss of, say, 500 shirt sales and, for example, cover an additional 6 week pop-up in Princes Quay in the run up to Christmas.

Some Rovers fans have, over the last few years, complained that the failings of our retail arm cost the club lots of money. I've always felt the scale is likely overstated. Because...
1. It's probably a bit of frustration displacement, IMO - making a big noise because you're dissatisfied might seem a bit whiney (which it shouldn't if you've had problems) but if you're just thinking of the club then it is more acceptable suggest it is a big deal.
2. I don't much care for shopping, and in fairness maybe tend to underestimate or forget how much others do like it and therefore it's value to the club. The mark-up on shirts reported in the article I read was a little higher than I expected.

I've always thought the way to go for merchandise for Rovers (or most SL clubs) is focused with a fairly narrow range of goods and with low overheads. Less potential for it to go wrong that way too! The big plus of a city centre shop is maybe the intangible of what it adds to the club's image and profile. Leeds and Wigan don't share their city/town with a direct rival, of course. And they're forever winning stuff, which no doubt diminishes their need in that area.
Quote: Staffs FC "Great business then particularly if you can shift volume.'"


True

www.shopproperty.co.uk/shops/Hull

If you look at the first 3 pages of the above though, it's clear that rents drop off significantly once you leave the city centre and go on to Holderness or Anlaby roads. Easily enough to cover the loss of, say, 500 shirt sales and, for example, cover an additional 6 week pop-up in Princes Quay in the run up to Christmas.

Some Rovers fans have, over the last few years, complained that the failings of our retail arm cost the club lots of money. I've always felt the scale is likely overstated. Because...
1. It's probably a bit of frustration displacement, IMO - making a big noise because you're dissatisfied might seem a bit whiney (which it shouldn't if you've had problems) but if you're just thinking of the club then it is more acceptable suggest it is a big deal.
2. I don't much care for shopping, and in fairness maybe tend to underestimate or forget how much others do like it and therefore it's value to the club. The mark-up on shirts reported in the article I read was a little higher than I expected.

I've always thought the way to go for merchandise for Rovers (or most SL clubs) is focused with a fairly narrow range of goods and with low overheads. Less potential for it to go wrong that way too! The big plus of a city centre shop is maybe the intangible of what it adds to the club's image and profile. Leeds and Wigan don't share their city/town with a direct rival, of course. And they're forever winning stuff, which no doubt diminishes their need in that area.


302 posts in 21 pages 
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Subscribe | Moderators: Admin, Kosh , Roland_R , Karen
302 posts in 21 pages 
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Subscribe | Moderators: Admin, Kosh , Roland_R , Karen



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