The essential points of the agreement are in the public domain. Try Google, or the search function on here.

Basically, the more fans we get the less we make per head on average. This means that at a certain seat price we stop making any money and start losing it. We can do some discounting - as per the South Stand pricing this season - but we can't drop prices to silly levels just to get bums on seats.

Tbh I don't think discount tickets are great in the long run. Once people have had a discount they tend to begrudge paying full price again. If you do it too often it might even effect season pass sales

Good point well made. The thing which will affect attendances is not so much the price, but rather the performances on the field. As these improve so will the size of the crowd.

This will happen though,we already have come on in leaps.
Whenever I begin to doubt I cheer myself up reading the Wakey forum.

Maybe we aren't giving as many free tickets away now,as when we were getting 14,000.