Circumstances changed thats all. Been a previous pass holder for 10 years or so and attended plenty before that. Always prefer a Friday night anyway. Much better for atmosphere imo. Tbh I never thought I would find it so easy to miss games and like i said previously, shelling out cash on a weekly basis seems to be a far worse option than taking a hit for a pass then "not paying" on a weekly basis.

People are obviously watching more games on TV if SKY viewing figures are up 33%

Not saying for a minute that finances don't come into it, but I do think reasons for people not returning are not exclusively about money. The likes of Wigan, Warrington and Saints are doing OK for gates. If I were Pearson, I'd be disappointed with the response to the obvious effort and investment he and others at the club are putting in. I understand some will stay away through disillusionment with the old regime that has not yet lifted, but I don't believe there's much more that people could expect him to be doing.

It's clear that the club just can't win on this one.

I agree and some of it is undoubtedly down to too many false dawns, however you can't really compare the economic conditions in the north west to those in Hull. You also need to factor in the number of games where those clubs get a significant away following.

Not yet, anyway. As Mrs. B said, some are so blinded by the old regime that it will take a lot for them to come back and actively support their team.

A good finish this season and maybe a decent cup run should start to sort it out. If we beat Leeds/Wigan/Saints at home that will do some good too.