FORUMS > Wakefield Trinity > The value of Good PR! |
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| Quote: Inflatable_Armadillo "I think it is clear to everyone now how PR has played a big part in other supporters and the media's perceptions of the licence and stadium situations and I think the old regime failed to fully understand this and AG is now having to play catch-up as the damage is done.
This is a very interesting article and and has the usual 'Wakefield are favourite for the drop' statement but the one thing that caught my eye, as the result of this perception that Cas and RW have worked hard to build-up was this "That fell through and plan B – sale to a supermarket – was put in place. Tigers are awaiting planning permission for a retail development on the site and more than 15,000 signatures have been gathered on a petition to support that."
rlhttp://www.yorkshireeveningpost.co.uk/sport/rugby-league/castleford-tigers/castleford_tigers_in_good_shape_for_licence_d_day_wright_interview_1_3568144rl
You read that and think Castleford have already sold the ground and the statement awaiting planning permission for a retail development seems to suggest that they have actually made an application and are almost just waiting for it to happen, like some forgone conclusion because so many people have supported it. Now, the point I am making is that the journalist who wrote this piece is not trying to report anything other than what he beleives the true situation to be and that is what he probably thinks! Why... because Cas have worked hard in their PR to make this the perception and you can't knock them for that... it is clearly working.
RW is still telling everyone that planning for WR will be lodged in August but I know different, and unless anything has changed, which I doubt, then it will be late October IF they stick to their own plan!
Perception is everything and unfortunately, Cas probably won this battle even before AG took over!'"
The old regime failed to understand positive PR at all levels to be honest, but yes you are right.
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33791.jpg [b:1swa1vwo]Change is inevitable
...except from a vending machine![/b:1swa1vwo]
[quote="BillyRhino":1swa1vwo]So in best IA mode ..<.Possibley World Class, could be the greatest thing since sliced bread....am personally very excited, and confidently expect him to prove my predictions are bang on target.... Alternatively he could be rubbish>
IA mode off. [/quote:1swa1vwo]:33791.jpg |
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| Quote: Wildthing "Ah yes, here's the other one.
Bless indeed.
What makes it even funnier is that he fails to see I am giving Castleford a huge (if slightly backhanded of course) complement for how they have worked hard to gain this PR advantage!
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| Quote: Inflatable_Armadillo "What makes it even funnier is that he fails to see I am giving Castleford a huge (if slightly backhanded of course) complement for how they have worked hard to gain this PR advantage!'"
Well the saying is, only fools rush in! ![Razz icon_razz.gif](images/smilies//icon_razz.gif)
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| Quote: Inflatable_Armadillo "What makes it even funnier is that he fails to see I am giving Castleford a huge (if slightly backhanded of course) complement for how they have worked hard to gain this PR advantage!'"
Yes but to be fair if he accepted the compliment he's have to admit you were right, bit of a catch22 for Cas fans.
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| I hate to say I told you so... Actually, that's not true, I love it.
I posted something to this effect many months ago and have been repeating it at regular intervals ever since, by way of imploring the club to grasp the PR mettle a bit more robustly and start, as Stevo might say, getting the message out there.
I think the issue has been one of priorities - it looks to me like AG has had his team totally focussed on a) improving the areas where he knew he could make quick gains and b) revamping our franchise application to reflect those changes. I also happen to know that he personally has pulled up trees to improve the clubs standing, reputation and relationships with the RFL, who had little or no good will towards the previous regime. In this, he has been successful.
The cost to that, in my view, has been a period of taking their eyes off the ball in respect of PR and as we all know, perception is reality; to the general public, a picture of RW standing in front of a digger with a headline about £billions of inward investment is more meaningful than our community team receiving an A Grade from the RFL, regardless of the fact that one is prestidigitation and the other is a fact.
Two things to be optimistic about; the first is that in recent months, we've got back on the PR horse and have been much more vocal and visible. The second is that Savils are extremely unlikley to be taken in by the antics of Tricky Dicky - they will sort out the substance from the spin in short order and report it to RFL accordingly.
Maybe a bonus third thing to be optimistic about - the RFL want a thriving city club to take the WMDC SL spot; we just need to give them enough reasons to justify doing so.
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| Think the whole stadium issue on both sides has been done to death and I will only believe it when either/both are built.
However, the article isn't purely about the stadium but also mentions our junior development, finances, sponsors etc etc and how we have progressed over the last 3 years. This is what franchising was suppose to help clubs do and IMO Cas are a perfect example of a club that has moved forward. You could even argue that we have progressed on the stadium front in that we have fpp (yes I know we need funds to build it).
What I don't get is that other than the stadium aspect when do Cas get mentioned in being weak in the so called other areas of the franchising criteria ?
Junior development - NO
Finances - NO
Community work - NO
Commercial - NO
And that is the thing that hacks me off about the whole process, what's the point in having a set of criteria to work towards when in reality it doesn't make a jot of difference.
We all know the both our clubs are stronger in most of the criteria than other clubs and I don't just mean the expansion sides, but for some reason we appear to be the only two in the frame to lose out...it really is baffling.
Anyway, good luck on the 26th the game we be weakened in the long term should either of us go.
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| Wonder if they will be doing an in depth interview with AG shortly,very much doubt it unless I've missed it.
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| Whilst there is lots of talk regarding Junior development, Finances, Stadium facilities, Community work, Commercial operations and so on you might be forgetting the following:-
1. Wakefields Administration
2. Current league standing
3. Attendances
Wakefield having city status means zero to the RFL - its just another straw your hanging onto.
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| Quote: Tigerade "Whilst there is lots of talk regarding Junior development, Finances, Stadium facilities, Community work, Commercial operations and so on you might be forgetting the followingWakefields Administration
2. Current league standing
3. Attendances
Wakefield having city status means zero to the RFL - its just another straw your hanging onto.'"
Doesn't count, jog on.
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| Quote: Tigerade "Whilst there is lots of talk regarding Junior development, Finances, Stadium facilities, Community work, Commercial operations and so on you might be forgetting the following
The first two are irrelevant, as you ought to know before you join in a grown-up conversation and make yourself look daft.
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| Fair enough - I agree it doesn't OFFICIALLY count but I bet these 2 items are looked at if its a straight shoot-out between the 2 clubs.
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| Quote: Tigerade "Whilst there is lots of talk regarding Junior development, Finances, Stadium facilities, Community work, Commercial operations and so on you might be forgetting the following
1 and 2 don't count.RFL said before start of season admin was no longer taken into account after it happened to Crusaders.
Also Cas could be top of the league and winning by 100 points every week and it counts for diddly squat I'm afraid.
Also although Cas's attendances are higher than ours they have risen by around 9% I believe.
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| Quote: Tigerade "Whilst there is lots of talk regarding Junior development, Finances, Stadium facilities, Community work, Commercial operations and so on you might be forgetting the following
1. I thought this didn't have a bearing since the RFL changed the rules?
2. I thought this season didn't count towards this round of franchising?
3. Are better than some clubs in the league despite a terrible stadium and pish poor side.
All the RFL's 'criteria' is a load of bull anyway, just look at the injustices last time round. Also a 10 point criteria was supposed to be the blueprint for this round of franchising, however I don't think that is the case anymore as the goalposts have been moved. The whole process is shrouded in mystery by the RFL, but I would rather them say:
'Look we want a London and Welsh side in the competition, we will be helping them financially, we want to expand the sport around the country, these clubs are vital to that, and as such we will safeguard their Super League future'
At least then we all know where we are at, unfortunately there are just whispers in press releases where we have to read between the lines when we shouldn't have to. Why can't the RFL just come out and say it like it is. I wouldn't feel as bad about Wakey losing out on a franchise if I knew where we stood, but I don't, and as such will always be slightly bitter about the situation.
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| Quote: Tigerade "Fair enough - I agree it doesn't OFFICIALLY count but I bet these 2 items are looked at if its a straight shoot-out between the 2 clubs.'"
Would be very interesting but we all know it won't come to that as the announcement is a mere formality.
What would have been more interesting is if AG had taken us over 12 months earlier then I believe it would have certainly been squeaky bum time for Cas if you look at what he has done off field in such a short space of time.
PR is 100 times better.
TV advertising.
Revamping BV to SL standard.
We are now debt free,I believe apart from what he took on as goodwill.
Attendances are on the up.
Also the community side,junior development were already excellent so we would have been in with a decent shout.
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| Quote: Tigerade "Whilst there is lots of talk regarding Junior development, Finances, Stadium facilities, Community work, Commercial operations and so on you might be forgetting the following
.. and another fool rushes in! ![Laughing icon_lol.gif](images/smilies//icon_lol.gif)
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