I don't get the reference to "in modern times" regarding the sales volume.
I don't know when replica shirts became popular, but I don't recall many being worn at Wembley in 79. It was mainly a scarf and a bobble hat. I regard that as pretty modern times. The only large purchases prior to then were maybe school kids buying them for P.E./Rugby Lessons.

What sales are required for the word "ever" to be used?

This.
Cheers.

Personally I think it is a good design however for me I associate the colours with Leeds and the first thing I thought when I saw it was that it was a Leeds Kit. I get that they are trying to go back to our first ever colours but I don't see any black on the shirt which I believe was on the original shirt 150 years ago.

I would like to know if at any point in the desgin process whether anybody from the club brought up the fact that it does look like a Leeds shirt.

[/colo

[We did for the first half of last season. I didn't like that either!!!