FORUMS > Wakefield Trinity > Promoting games at Belle Vue |
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| Every minute Mattered?
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| Like I said M C aint in to speculate to accumulate . And I doubt very much that any kind of investment will be thrown at it.
With regard the £2 pint you can visit most city centr pubs and find £2 a pint on offer and you don't have to spend £22 to get in.
Any body with any idea to what did happen to the Man U marketing person.
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| Quote: bren2k "What happened to the Man Utd marketing bod we employed some months ago?!
End of term on Friday in Wakey; I'd have badged it as an end of term bash and been into as many schools and colleges as I could, with discounted tickets for students and teachers - it would have been straightforward to come up with a one-time deal to entice kids to come, who inevitably bring adults. Maybe get some school bands, gymnastics teams, even rugby teams to play each other - pre-match and half-time entertainment sorted out, all based loosely around the end of term theme.
It's not rocket science - but it does require a bit of vision and some investment.'"
Verity (ex Man Utd) still works at the club, I think they are more focused on sponsors and selling out hospitality than promoting the game to the fans on the terraces
Getting really frustrated with it, the 6000 fans keeps getting mentioned but how do you get fans into the ground when they don't do anything about it. You have to invest in marketing to get the fans in, putting a few tweets and a few things on FB isnt very good.
Social media should be hammered to promote the game, old stories and highlights of games from the past. Get the rivalry buzzing but we fail on every level of marketing.
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| Quote: forever_trinity "Verity (ex Man Utd) still works at the club, I think they are more focused on sponsors and selling out hospitality than promoting the game to the fans on the terraces
Getting really frustrated with it, the 6000 fans keeps getting mentioned but how do you get fans into the ground when they do anything about it. You have to invest in marketing to get the fans in, putting a few tweets and a few things on FB isnt very good.
Social media should be hammered to promote the game, old stories and highlights of games from the past. Get the rivalry buzzing but we fail on every level of marketing.'"
Agreed.
Although the City vs Town promotion wasn't managed very well on matchday, it certainly caused enough of a stir to get just shy of 10,000 fans into the place and whilst the club make more brass out of the "prawn sandwich" brigade, another 5000 fans at £22 a pop would certainly boost the clubs coffers.
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| I haven't posted on here for a while, but this thread is good one.
I can't see how it would cost that much for a few posters and ask the local shops in the city to put one in the window so people know whats going on, the city nowadays doesn't even know we have a sports team. Seem to have just fallen off the map.
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| As bren2k has mentioned get in the schools with discounted tickets even junior school free child ticket there is then chance the child wants to come and that in turn gets the parents to come who buy a ticket. If the only place you advertise the game is on your web site then the only people you will get is the ones who visit the web site get the game up on 4 strategic hoardings 1 on Donny road 1 on Barnsley road and 1 on Leeds road at newton hill and one on Aberford road that's the major routes in and out of Wakey covered. Carlsberg probably the best advertised beer in the world it sells the god damn awful stuff same thing as Heineken was not known in the UK and then after a massive advertising effort we could not fill enough barrels with the stuff.Im not saying go overboard and spend a fortune but a little in the right direction would help.
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| Quote: bren2k "What happened to the Man Utd marketing bod we employed some months ago?!
End of term on Friday in Wakey; I'd have badged it as an end of term bash and been into as many schools and colleges as I could, with discounted tickets for students and teachers - it would have been straightforward to come up with a one-time deal to entice kids to come, who inevitably bring adults. Maybe get some school bands, gymnastics teams, even rugby teams to play each other - pre-match and half-time entertainment sorted out, all based loosely around the end of term theme.
It's not rocket science - but it does require a bit of vision and some investment.'"
Also seem to remember season ticket holders were promised a summer BBQ with the players, heard nothing further.
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| Club promotion is crap. Without promoting the club attendances will continue to decrease and the demise of Wakefield Trinity will continue. Some say a winning team is the best form of promotion which to a certain extent is true, however, how on earth do you get a winning team on sub 3K home crowds
Carter has done a lot of good during his tenure but this has never sat well with me. Whilst the whole thing was built on sand, Glover knew how to create anticipation and build a bit of a buzz about the club. I’ve said it on another thread, who would realise Wakefield Trinity existed within the city boundary if you didn’t already know? I would guess many would think it’s a shopping centre primarily.
The club players are an asset. They spend enough time in Costa anyway so why not get them in Trinity Walk or the percent every Saturday afternoon preceding a Sunday match. Create a bit of a carnival event with music, competitions and photo opportunities. Engage with your potential consumer base. Don’t ignore them to only expect them to turn up with no incentive. History shows they will not.
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| Quote: wakeytrin "Also seem to remember season ticket holders were promised a summer BBQ with the players, heard nothing further.'"
They are waiting for the Super 8 fixtures to be announced
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| Quote: Khlav Kalash "Club promotion is crap. Without promoting the club attendances will continue to decrease and the demise of Wakefield Trinity will continue. Some say a winning team is the best form of promotion which to a certain extent is true, however, how on earth do you get a winning team on sub 3K home crowds
Carter has done a lot of good during his tenure but this has never sat well with me. Whilst the whole thing was built on sand, Glover knew how to create anticipation and build a bit of a buzz about the club. I’ve said it on another thread, who would realise Wakefield Trinity existed within the city boundary if you didn’t already know? I would guess many would think it’s a shopping centre primarily.
The club players are an asset. They spend enough time in Costa anyway so why not get them in Trinity Walk or the percent every Saturday afternoon preceding a Sunday match. Create a bit of a carnival event with music, competitions and photo opportunities. Engage with your potential consumer base. Don’t ignore them to only expect them to turn up with no incentive. History shows they will not.'"
Nail on the head here...
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| Quote: forever_trinity "They are waiting for the Super 8 fixtures to be announced'"
While I admit marketing/promotion is pretty poor by the club this doesn't help.
Im trying not to arrange stuff in the next 6 weeks so I can attend the home games but we dont know when they
are, so looks like I may miss some games I didn't want to.
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| Quote: Wildthing "While I admit marketing/promotion is pretty poor by the club this doesn't help.
Im trying not to arrange stuff in the next 6 weeks so I can attend the home games but we dont know when they
are, so looks like I may miss some games I didn't want to.'"
In the w era of "every minute matters", surely you have put your real life on hold, so that you don't miss even one second of the action !
Seriously though, we cant even promote one of our biggest home fixtures in the season.
The time and date of the fixtures in the middle 8's are incidental in the grand scheme of things.
I really don't know how clubs under threat of the middle 8 and especially the clube that have to compete in it, actually try and assemble a competitive squad for next season.
It's quite ridiculous that clubs outside the top 8 are disadvantaged more heavily than ever.
Moving back to promoting the games.
If we want to increase S?T holders for next season, we HAVE to gain some additional interest over the next 7/8 weeks.
As another poseter has already mentioned already, there seems little likelihood of any early bird offer (of which there is usually a decent take up), due to us not knowing where we will be playing or in which division but, the next few weeks at least will get the club talked about and we must capitalise on the exposure and try and attract some more support.
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| We don't have anyone responsible for marketing according to Mr Carter. I think his people skills could do with a little coaching because his sarcasm aimed at you on here is not justified. I know some of you are a little obsessed but with regards this topic you are just trying to offer low cost suggestions to increase the attendance.
I think you are wasting your time because reading his Twitter account he knows best at the expense of all other advice. I wonder if he is related to Nero and can play a fiddle.
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| Quote: Scarlet Pimpernell " Whine, whine, whine .'"
FFS! You really need to let go and move on.
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| Have to say it was a rather unnecessarily sarcastic response by Carter, albeit not unexpected.
@WTWChairman: Wanted:marketing exec 2work @super league club.Ability to work with no budget preferred.Long hrs.Salary @same level as chairman apply within
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