Quote: Daddycool "Roughly we have to buy £100000 worth of merchandise of macron. Roughly we will make around 50000 gross profit on this. Then there is the cost of the shop and staff. So net profit will be around 20000. Macron would want a sizeable amount to buy out the last 2 years of their contract. A legacy of previous debts from previous regimes. And this is purely a guess but I would say the wholesale price of items from adidas would be far greater then those of macron. Anyway, I don't see a way out of our contract.
There was a general point I was trying to make as well and this is not directed at you clan, but to people in general, having had various conversations over the past couple of months. Do people actually believe we are now flush with cash? Things are as tight as they have ever been. I sometimes get the feeling people think we are problem free financially? Although things are under control there is still a lot of work to be done.'"
When I said "take a knock financially" I was referring to the deal on the kit only i.e. go with a manufacturer that costs us more in the short term in order to access greater gains in the long run. As I semi-explained afterwards, When taking the whole picture into account it may have worked out that the club made a greater profit. I was however unaware that we still had 2 years left with Macron which kind of makes the whole conversation irrelevant but the principle remains valid.
Let me clarify myself a little,
If the disconnected fans throughout the City were encouraged to buy a brand name shirt, like the adidas one in my example, they may also go next step, reengage with the club and come to a game.
If the fashion conscious youth of Wakefield are suddenly presented with a Wakefield Trinity shirt that they feel proud to wear either as a fashion item or as a fan they may also be motivated to go the next step and attend a match.
If Wakefield have one of if not the best shirts on the market then non Wakefield fans maybe even non RL fans might be tempted to buy one in much the same way that fans buy NRL shirts.
If existing fans were ever likely to spend more in the shop they are most likely to do it when we have an iconic shirt which will stand the test of time as the original adidas shirts have.
If we could construct an offer to season ticket holders whereby they received discounts on merchandise allowing them to buy both home and away shirts then the extra value that represents could encourage a few more to buy a season ticket.
If any or all of this were to work then we'd have more people in the stadium spending their money on beer, pop, burgers or whatever. Not only that but bigger crowds create better atmospheres and in turn encourage others to attend in future.
If after all the negative headlines of previous years, Wakefield Trinity get into bed with a company which carries the kudos that adidas do and make the absolute most of it through the press then that in itself would turn heads and help us rebuild the tarnished image of the club.
If potential sponsors of the club are out there, they may like the idea of having their brand on an adidas shirt, it might be the catalyst for them to spend money with us or if already a sponsor more money.
Now I know I'm in danger of sounding like Rudyard Kipling (not) and
if my grandma had testes she'd be my granddad and I take the point that we are not in a position to make such speculative moves. Equally I now understand that we are tied into a deal with Macron so all of this is hypothetical at best but the principle is still sound.
In short my suggestion of a "knock" was on the merchandise deal in isolation but was said with a net "Gain" being the ultimate result.
Finally, I think the current BoD have done and are doing a great job and I wouldn't want to take any risky financial decisions that put the club in jeopardy.
