If we had a trinity shirt with the daft wildcats badge and a trinity shirt with the traditional Badge on sale side by side we would sell far more of the traditional badge. As for the kids stuff I bet your average 14 year old would rather walk around with a badge that meant something rather than a cartoon cat. It's worked for Wigan saints hull FC hull KR and every football club

Its realy a judgement call is this.
Personaly its Trinity all the way for me, we have a heritige other clubs can only dream of which we have never marketed and i also think that the wildcats name is linked now with a succesion of failures.
For others they are wildcat fans, my little 'un knows who the Wildcats are but has little idea about Trinity.
Rebranding can undoubtably be a boost - look at the Bulls and Bull mania, look at what salford are trying to do - but its no guarantee and costs money.
As a club i don't think we actually know our own identity as we are now on our third batch of ownwers in almost as many years.
Going forward i think we need to clearly define who and what we are, and develop a long term strategy to help fulfill that, but from small and sustainable footings so that when the financials get sorted out (and we will - one way or another) we can start to focus on what kind of a club we are and start to build in a positive direction for the future.
Either way it'll be a while off if or when we look at it - i'm sure.

I think there are far more things to concentrate on at the moment and anyway I disagree with the original post.

I know who and what I am
I'm a Wakefield Trinity Fan

We are Wakefield Trinity RLFC est 1873 the only pro sports club in our City with a history that's one of the best in the game. Wakefield Trinity RLFC is a world famous brand.

Ha ha. I remember that song well

I've still got the 'T' shirt with it on.

Me too, especially at Whitehaven August 1998. Me and some mates had been at V Festival at Temple Newsam for weekend and left to drive up to Whitehaven for game to then go back again for the evening. Well worht missing whatever acts were on that afternoon. Happy days!!

Wigan have W.A.R.R.I.O.R. on their shirt, just above the coat of arms/badge.
But they have made the Warrior stand for something.
At the moment there could be some good ones for what Wildcat stands for.

the wildcats is a cringeworthy nickname the worse in RL ridiculed by other fans. We have a world famous brand Wakefield Trinity RLFC. If we want to maximise merchandise sales we should drop the wildcats bad get back to our original badge. Ask hull fans if they prefer the sharks badge and add on or their traditional Hull FC name.

I'm not a big fan of the Wildcats name but if we were successful this discussion would not be happening.
Wouldn't matter if it was a Wildcat or a coat of arms, if you are winning people will support the club.
A change of name doesn't mean a change in fortunes.
Hull changed their name, then moved into a brand spanking new stadium. This helps too!
The club probably use the Wildcat as a marketing tool for the younger end.
They may not go to the match but they might be more inclined to buy something from the shop with a cat on it than a badge.

I don't get this we need the wildcats as a marketing tool, if anything it makes us harder to market. A few kids might like a cartoon cat but once they're over ten they don't want to be walking around wearing a cartoon cat on their shirt a traditional badge would be preferred by young and old. Take HKR for example a similar sized club to ourselves who've kept their name and badge as it always has been, it hasn't put off their young support and they probably sell a lot more merchandise than us to their fans young and old because it's a brand they are proud of young and old.
It's just something to think about a new start, building trust with fans & businesses again, a change to a badge that represents the City and dropping the wildcats tag on might be just what we need ( keep daddycool though). It will be too late for next season but them badges that were doing the rounds on twitter were brilliant font know if anyone can put them on here.

Probably not, i doubt anyone would care and i wouldn't.

I can see both side of this but i'm Trinity all the way if i have the choice.

Wakefield Trinity RLFC worked for me as a kid. I´d like to see us returning to it but agree there are other concerns at the moment!

Wakefield TRICATS ...Everyone's happy.