The top line! Brilliant I would buy this but it needs a EMBROIDED BADGE.I wont buy any shirt with cheap printed badge.

These two caught my eye, the blue and red vertical stripes in particular, and then as an alternative to a band or V the white one could be a smart home shirt.

Not a dig and aimed at M C , just a comment on how difficult accountants can be to work with directly. I have yet to meet 1accountant that will ever agree to spending money if the odds are not stacked or guaranteed . M C s done like you say a great job. If you had taken the trouble to read all comments from page one I feel sure you would not have felt it necessary to comment further. Cheers.

It's a valid point, derailed slightly by your unnecessary dig about hotel accommodation.

In my experience, accountants like predictability and being able to make accurate financial forecasts based on what's happened in the past, and what's going to happen in the future; marketeers like to speculate, try new things and take risks - the two things don't go together very well and in virtually every business I've worked in, there has been antipathy between the two functions.

I can't remember who it was who said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half," but it's a truism; that's why marketing activity needs to be designed and coordinated by someone who not only knows how to do the activity itself, but also knows how to measure and quantify the results of each activity. If that is done correctly, so that evidence of what works and what doesn't is gathered, eventually, marketing can become focused and results-driven and only those activities that are proven to deliver a decent RoI are carried out. That way, even accountants can learn to love marketing.

Anyway - I have no right to spend the club's money, but I would suggest that a marketing professional would be a good investment round about now.

It's one of the easiest sayings going. However who's money do you want to use to speculate? And who will underwrite it if it doesn't work?

Maybe the club could do a Poll on social media of a descriptive shirt (no pictures) and see which fans like best?

Bloody hell underwriting what. It was an idea put forward that I agreed with. Many of the things suggested could be self financing. AS for one of the easiest sayings going I think of a few more, but will not bore you with them.

I think we understand that the club is still watching the pennies and are not out of the woods financially, however if we are going to rebuild the image of the club and attract more fans at the same time then something different and new needs to be done!

If people just see us bumping along the bottom then they won't find us much more attractive than we are this season, which crowds have proven, isn't attractive enough.

A Heritage shirt, an adidas shirt, promotional events whatever we do is highly unlikely to be free so speculating is the only way. If we can't afford any speculation then that's fine because I for one don't want us to overspend again.

If it is to be an image and support based rebuild based on results alone then we have to accept it but must also accept that it'll be painfully and frustratingly slow.

Could be self financing ?? What happens if it isn't? And that's a genuine question?

Unless you find someone who is quite willing to throw money at the club knowing he will never see it again, then frustratingly slow will be the way. I haven't got that money. Would always step aside for someone has. Said that right at the outset. And they've not exactly being forming a queue to reveal themselves have they? Wasn't there 4 mystery investors as soon as JE went? (Falls off chair)!

It would probably be an idea to make sure it would be self financing before arranging any kind of event. It could also make a few quid as well M C if its put in the right hands to organise.

Really don't see what posters can find issue with what Daddycool is saying. The renaissance of our club is going to be based on sound business plans that don't involve spending money we don't have. Speculating to accumulate is all well and good if it comes off. He's merely saying, what if it doesn't come off? Well, we're back where we were 12 months ago and there'll be plenty on here calling MC for all he's worth for poor business decisions. Guy doesn't seem able to win.