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In recent times I've had some interactions with Verity, the marketing person at Belle Vue. From my experience I can say she is the true professional and real pleasure to do business with. She is detailed, polite and very responsive and goes above and beyond what I would expect from a marketing person.

I had interactions and did some business with her predecessor last year, can't remember his name. To be honest I got the impression that this guy was very highly thought of on here. My experience was that he had little interest in my money, which I'd paid upfront about 12 months before I got anything to show for it. His e-mail responses, if they came were not always very helpful or sympathetic.

I know he went on to work for Leeds/Bradford airport and I wish him well. Based solely on my direct experiences with both I think Verity is a much better asset for the club in my humble experience.

I understand peoples point about low visibility marketing. If the promotions are via social media, such as Facebook (which I rarely use) then that can have some benefit. A lot of people seem addicted to FB and Twitter so it is an obvious, low cost place to go to.

I understand the club has barely two coins to rub together and maybe a factor in Carter's comments about not being keen on marketing. I do think (if they aren't doing it already) that spending £20-£30 on Facebook ads to a targeted audience in the Wakefield area before each game would be a good idea. Maybe Twitter ads too. These reach a far wider audience than just the followers of your feed/page.

I would like to see the marketing more visible but I don't know the ins and outs of the finances at Belle Vue. In recent statements Carter has been saying that advertising, hospitality and sponsorship income to the club has been rising. I take from that they must be doing something right.

Hopefully when funds are more available Verity can convince Carter to experiment with new advertising methods. (Although of course it might be a catch 22 situation, spend money to make money.)

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Quote: wrencat1873 "Cheers Snowie

That wasn't up on the website when I originally posted and it's clearly a positive step
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Quote: PopTart "I think it is necessary and ill advised but he has just as much right to post it as you have to post your opinions. Why should his rights be any different to yours?'"


He can post what he wants however he must also think about the outcome from his statements. I could say all Wakefield supporters are gullible fools other than the odd indignant post it would have little impact. He could post the same and the result once the word got around could prove catastrophic.
This is why he should consider what he is posting, he may think it but don't put it in writing especially not about your customers.

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Maybe, just maybe, this is a cack-handed appeal for help? There is no cash, but they are unwilling to openly ask for volunteers on this front?

Many of the best things about this club have come from the initiative of the fans: TRB, IA (a loiner!), SandalCat, feline etc., SWAG, Supporters Trust, squad builder, supporters clubs, Trinity Heritage, Snowie & his maintenance team...

Do we have anyone with skills, enthusiasm and time to take on the promotion of the middle 8 games?

A small group of fans could, perhaps, make all the difference.
I'm sure the club would be more than happy to help out in any way they can with meeting space, information and possibly making players available for promotion.

Many have suggested ideas including a need for a greater presence in the city centre engaging potential support, is this a role for current fans?
I guess much of our latent support is in the over 50s club, do they use social media? just the WE?

The club's twitter feed is fairly good, especially for match commentaries, although that could be seen as counter-productive.
The updates that Lee did on his Trinity Heritage feed were also interesting, informative and stimulated interest. I follow Formula one's feed, and this is an excellent example, but not much more than a combination of the official feed and trinity heritage.

How do we get disengaged fans back through the gate?
The next couple of months is yet another turning point for the club. Is anybody up for the fight?

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Quote: coco the fullback "Maybe, just maybe, this is a cack-handed appeal for help? There is no cash, but they are unwilling to openly ask for volunteers on this front?

Many of the best things about this club have come from the initiative of the fans
He has a list of fans names and contact numbers that were willing to help out for free when he first came in. Did anyone actually get contact from the club? I put my name down and haven't heard a thing. If he wants help he needs to ask, I'm sure there is people

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So many negative supporters. Yes it's been a tough old year. It always es me off to see so many drinking at. Conservative club rather than spending in the ground. But at least they are coming to the match. It's the stayaways who do my head in. Been watching Trin since 1960 and yes it's tough. But it's our team and the club needs us.

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Quote: 60sCat "So many negative supporters. Yes it's been a tough old year. It always es me off to see so many drinking at. Conservative club rather than spending in the ground. But at least they are coming to the match. It's the stayaways who do my head in. Been watching Trin since 1960 and yes it's tough. But it's our team and the club needs us.'"

Why should the stayaways turn up? They are stayaways for a reason, fair weather fans or the disillusioned hard-core of yesteryear. There is currently very little reason to part with £22+. I admire you for sticking with the club all that time! Personally I would still be there week in week out if firstly I got value for money but more importantly if I was valued as a supporter/customer.

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Quote: RealSteel89 "Why should the stayaways turn up? They are stayaways for a reason, fair weather fans or the disillusioned hard-core of yesteryear. There is currently very little reason to part with £22+. I admire you for sticking with the club all that time! Personally I would still be there week in week out if firstly I got value for money but more importantly if I was valued as a supporter/customer.'"

The only reason you should need to buy a ticket is because your a supporter of the team/club and u want to be a valued supporter what do you want a pat on the back for buying a ticket

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Quote: Deeencee "The only reason you should need to buy a ticket is because your a supporter of the team/club and u want to be a valued supporter what do you want a pat on the back for buying a ticket'"

Because there are only 2000 or so people who are supporters and would look to buy a season ticket regardless. We need to encourage people who aren't regulars and they may need that bit of a pat on the back to part with their cash. This is looking to grow numbers rather than watching the 2000 or so hardcore wither away into nothing.

Generally as a business you listen to your customers and tailor your services to suit. Those who ignore and even mock their consumers will only end up going one way.

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Quote: Deeencee "The only reason you should need to buy a ticket is because your a supporter of the team/club and u want to be a valued supporter what do you want a pat on the back for buying a ticket'"

icon_rolleyes.gif I buy a ticket to be entertained.

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Quote: asmadasa "
Well you have seen plenty of try's at bell vue this season icon_smile.gif

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Quote: asmadasa "

You're 50 years too late pal. Anybody who has been watching Wakey since the final whistle of the 1968 Championship final win v Hull KR has had a generally depressing time.

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Quote: Theboyem "Have to say it was a rather unnecessarily sarcastic response by Carter, albeit not unexpected.

@WTWChairman

Reading his Tweets tonight it's seems he's disappointed no one has applied. Turns out it was a genuine advert!

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I wonder who you all thought was going to take over the club if MC and CB hadn't stepped in,because the last ones,who did a great marketing job icon_rolleyes.gif got the club in even deeper do da and made it a near impossible task to turn round.So while these digs at MC keep appearing,think where we would have been without him and Co.Yes we are rock bottom,but,we still have a good chance to keep our SL status.I am privileged to think of MC a friend and he is passionate about Trin like MOST on here,I know all the player,ground,staff ,steward bashes on here will keep rattleing on,but this is my bit of a defence of,who I think,is a good bloke.Tin hat on,come to daddy. icon_thumb.gif

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