I'd also get all the sponsors and other corporate bodies involved with the club together, and work out a suite of benefits that they would be prepared to offer to next years ST holders. Off the top of my head, we have a gym chain, a multi-marque car dealer, several eateries, two shopping centres, a solar energy provider, a kitchen & bathroom supplier and of course a double glazing company on board; if they were all prepared to offer some kind of cross-incentive to ST purchasers that was presented in a brochure or similar format when the ticket was purchased, that might help.

I'm a sponsor, albeit in a relatively minor way, and I know that I'd certainly be prepared to participate in a scheme like that.

Just a thought.