OK, take for example the young kids who play junior RL locally who they play for, you will get answers back such as:

Knights
Wolves
Panthers
Raiders
Dragons

I would be willing to bet that very, very few would tell you they played for Normy, Westgate, Castleford, Oulton or Eastmoor. Like it or not its part and parcel of the game and has to stay in my opinion. Kids expect "their" team to have a nickname and however ill thought out and irrelevent the original name was we have made our bed now and need to lie with it.

You are extremely unlikely to ever stop watching us becuase of the 'Wildcat' branding, but I would be more than confident in saying that you risk loosing letting a fair few slip through the net. Take areas like Normanton for example when we are basically competing for fans, who is more likely to atract the attention of a brand new fan - the team called "Tigers" with its distinct branding and kid freindly marketing or "Trinity" with its funny squiggle that may youngsters will probably struggle to identify.

Simply has to stay for me.