New shirt sponsor

Quote: Inflatable_Armadillo "The Company that resides in Wakefield on J41 is Coca Cola Enterprises Ltd and should not be confused with the Coca Cola Company. While the Coca Cola Company is the majority shareholder of Coca Cola Enterprises Ltd they are not the same company. The Coca Cola Company is one of the richest companies in the world and is a relatively small company relative to it's massive turnover & profits.

The Coca Cola Company authorise and then sell 'syrup' to other companies across the globe who then produce, sell and distribute their products across the world for the Coca Cola Company. In the UK, that is Coca Cola Enterprises Ltd, who the Coca Cola Company do part own, but in some parts of the world, the Cola Cola Company does not have any ownership of the companies that produce and sell it's product. The upshot of this is that Coca Cola in Wakefield isn't who most people think it is and certainly while Coca Cola Enterprises will have a local charity and corporate sponsorship budget, this will be for things like kids football teams and it will mainly do this for causes/groups/teams that their employees are involved with. It will not be authorised to sign this sort of deal without the Coca Cola Company's authorisation and to be honest, why would Coca Cola Enterprises Ltd pay for this when it wouldn't really benefit them as a company and the Coca Cola Company wouldn't pay because it isn't them that are based in Wakefield!

The upshot is then Coca Cola Enterprises are highly unlikely to sponsor Wakefield Trinity or for that matter, any other professional sports club, bigger or smaller, in the UK.'"

Not strictly true, they have previously sponsored sandal RUs shirt and also ran a major national newspaper campaign entitled "proud to be made in wakefield" IIRC (cant remember the exact wording)