I wonder if the club have considered harnessing the payers social media presence for flogging memberships? If I were in charge, I'd compel all the players to Tweet a corporately approved message about memberships at least twice per day for the next month - lots of fans, I'm sure, follow the players but ignore the club officials.

It would even be possible to incentivise them such that the player who generated the most sales was offered some kind of prize - a lifetime supply of Costa coffee for example, or a Nandos voucher.

Seems like quite a powerful network that goes largely untapped.

Another network going untapped is the current holders of season tickets. As I have previously commented, email details were put on previous season ticket membership forms and I used to receive information emails from the club. It would have been one of a range of appropriate methods of informing current season ticket holders of the offers for next seasons' tickets.

Good point - don't get the e-mails any more - and not had owt through the post. I used to do the renewal letters and forms and letters on behalf of the club. They weren't the best, but they were individually tailored and addressed. As I see it, the easier you make it to do, the more likely it will be done. Trick missed I feel.

They missed the boat with the foxy bingo gig, several posters pointed out a easy way to increase sign up.

The use of the database of fans' information is something that needs to be improved.

For the last 2 years, I have bought 3 season tickets on one form, and so given one e-mail address. Until recently, I always received 3 copies of the same frequent e-mails. Now, that seems to have dried up completely. The information contained in your customer database is extremely valuable, if managed correctly.

There were, reportedly, issues during the change-over of regime where information was not passed on, but, after 2 full years, this should now be sorted.

I wonder if data is also kept on how the season tickets are actually used. Either what proportion of the tickets are actually used for each game, or even as far as knowing which fans went to which games, if you really wanted. Information is power, and can lead to better informed decisions on season ticket packages and marketing. I suspect that we're not currently making best use of the information and contacts available.

Perhaps the lack of recent contact means they are currently working on the issue?

Or perhaps we just haven't paid the bill!!!

Only 20 people have taken up the £20 a month payment plan so far!

How many know about it - really?

The saddos on here do - so do the saddos on Twitter and FB, but when you look at the numbers involved it's a tiny fraction of the supporter base.

The only way to guarantee that the season ticket holders know is to send them a letter and a sign up form. I just cannot understand why this is not done from day 1 of the launch of season tickets each year - with a follow up later on for those yet to sign up.

This is a great deal - it may not be the best timing (coming on the end of a 5 match losing streak) - but its still a good deal.

'Membership mailout should land on your doorsteps tomorrow or Saturday spread payments spread the word'

They must have been listening
Posted on JE twitter

Canvasing in the city centre and Trinity walk. Get the players involved so supporters can speak to them have photos, create an event around the membership offers. The seaside coming to Wakefield last week created a real buzz on the precinct. Good weather and school holidays brings out plenty of people looking to spend their money.

There are any number of things that the club could do to increase take-up, but that side of things doesn't seem very organised; it might be a wily investment to employ a proper marketing professional, even if only on a short-term, consultancy basis - someone who can put together a really solid marketing plan and put some systems in place that will last well beyond their tenure.

In the meantime, I'd flog the players and the Dolls to death in the months leading up to Xmas; they're very marketable for really obvious reasons, and it makes perfect sense to sweat your existing assets.

Well they could have saved them a few hundred £'s if they cross checked their 2014 season ticket holders and 2013 season ticket holders database as 3 letters received at my house this morning letting us know the benefits of ST's when I've already paid in full for me and my 2 lads ST's for next year on the early bird

Quote: Khlav Kalash "Canvasing in the city centre and Trinity walk. Get the players involved so supporters can speak to them have photos, create an event around the membership offers. The seaside coming to Wakefield last week created a real buzz on the precinct. Good weather and school holidays brings out plenty of people looking to spend their money.'" Case in point... www.wakefieldexpress.co.uk/news/ ... -1-5981062

Quote: Khlav Kalash "Canvasing in the city centre and Trinity walk. Get the players involved so supporters can speak to them have photos, create an event around the membership offers. The seaside coming to Wakefield last week created a real buzz on the precinct. Good weather and school holidays brings out plenty of people looking to spend their money.'" Case in point... www.wakefieldexpress.co.uk/news/ ... -1-5981062