They had an offer on for that game though didn't they?
We can't afford that can we?
But I do agree we need to up our game re: attendances, and a win on Sunday will definitely help.
.

To build crowds it needs to be a sustained, long term push rather than targeting one or two games. Sadly that cost money which we just don't have spare. We need to make Wakefield Trinity the biggest thing in the city, much like Cas are in Cas, and then you will start to see an increase.

I had a moan last year before the season start about if you were not a fan, Wakefield Trinity would be practically invisible to the local market. With the best intentions you're never going to increase crowds if you don't promote.

I fully appreciate the comments about success bringing in the punters, but that is not guaranteed and they will disappear just as quickly as they arrived when things take a turn for the worst. We need to build crowds irrespective of success, only then will we become a stronger team that will be able to compete consistently with the top teams.

Sadly to many it is the attendance numbers that count when considering a club’s success. If you have 7500 paying £15 you have 3000 more consumers to buy goods and services from the club.

So it's still revenue.
You are just widening the scope.

The trick is to find the optimum point
5.5k at £25 will be better than 7.5k at £15 with some buying a beer.


It's just attendance is the only available stat to use as a guide

Ideally you want the most people in the stadium that you can. Then give them as many opportunities to buy things while they are there as possible. 10,000 at £10 entry is better than 5,000 at £20.

Upsell food/drink and merchandise, and create more of an event atmosphere.

It is good to see that the club are looking to bring in bands to play at half time to improve the overall game day experience.

The difficulty is that, if you dont achieve the 10,000 @ £10, you have massively devalued the "product", just as we saw when Glover was CEO.
Maintaining the value of the "product" is really important. It doesn't mean that there cant be some "promotions" but, we shouldn't devalue the product.

Doesn't work like that in real life.

There is absolutely no certainty that if you turned our standard 5k into 7.5k that extra 2.5k would spend anything once in the ground let alone enough to make up the difference. I'm no accountant but you are expecting 7k fans (-.5k kids) to spend approx £10 pp whilst in the ground. That is further compounded by the fact that if we say make a 100% mark up on everything we sell then to turn that into profit they would need to spend £20 per person. Just not going to happen.

Gate receipts are pure profit once past the break-even point which I'd guess is around 4-5k. After that, any further costs are marginal so for every £25 you'd probably keep £20. At £15 we would get £10 profit but that would be diluted as everyone would only be paying £15 so our break-even would probably go up to 7.5k and the only profit would be food and beer. That might be enough but it's not how you want it to work, you want money on the gate.

So although I get your point and my figures are crude I do think the figure does matter and especially when you've cut the game price.

I'm certain the club's main aims are - To accept a lower profit per unit in the hope more attend than otherwise would so as to even it up. To use the match as a promotional game both for paying fans and TV fans who like to see a fuller ground. Otherwise, promo prices rob you of money and devalue the game, it was this more than anything that destroyed the Bulls. The moment the Bulls needed money and started to charge full price nobody wanted to pay, it the road to disaster if you do it to often.

Look at Shudds.
They do it cheap and dont get many......

I do recall Carter saying a few years ago that the secondary spend inside the ground didn’t necessarily increase compared to the crowds when ticket deals were on.

I’ve got a few thoughts on crowds/prices etc. I think £25 is about right for an adult ticket, but our facilities do make it feel expensive compared to other clubs. I go for the rugby and nothing else, but I can see why families but be put off if they’d to use the mens toilets in the East Stand. The new stand should partially solve that problem. And as for families, I don’t have an issue paying £25 a ticket, but that then becomes £70 for a family of four who decide to pay on the day. That’s a lot money, certainly in the current climate. However, the kids season ticket is great value but you’d need to plan in advance.

I don’t really know what the club do to activity sell more tickets other than social media, so if I don’t see it I’m sure there will be others that don’t too. So I do think more could be done, but I also realise we may not have the budget for it as well. What should help again is the new stand. If we’re starting demolition in July than we’re going to be running on a reduced capacity for near on 12 months, I would expect us to be close to a sell out for most games without needing too much effort/advertising. This should hopefully allow the club to focus purely on a relaunch of sorts for completion where they can have a more long term plan and target specific games well in advance. We’ll hopefully see an increase in off field revenue over 2023 to support this.

Until then we’re probably going to be relying on decent results to get as many floating fans in as possible.

I'm surprised it is so booked out. Do you think they are holding back tickets for the semi finalists? I'm assuming so.

There will be allocations for the clubs who get to the semis and could be on any side of the ground