In terms of brand names that have something to do with the club or the area I'm not sure how many Rhinos there are in Leeds but that seems to work for them.

I understand the point but short of Coal Miners or Rhubarb farmers there isn't a lot else.
What Rhinos and Warriors do for the brand is imply big tough images. Same as Dragons. I'm not against mythical creatures but this season, looking at our pack, we may be the Hobbits.

I'm ok with the Wildcats, but just as the point was made in a previous post, if it isn't marketed well, it doesn't really matter. It will only work if used correctly.
Daddy Cool markets himself very well......but the club don't market the Wildcats brand very well.

Point in case......the High School Musical big thing at the moment (or at least for the past couple of years) play for the Wildcat basket ball team. They are even mentioned in a song, whichw e have played before the match....I'd have used that all the time. Encouraged people to identify with the Disney brand as if it were our own. The cheerleaders could easily have worked with that........and I'm in IT! A marketeer should have been able to work wonders with that, on a low budget, without having to infringe on the Disney brand.....as we already have the name.

i think the wildcat head coming out of the fleur de lys... no words just the image

Yes please .....& with the fleur de lys badge too .

will we keep the kit we have for this season?

Just a suggestion but i think Wakefield Wizards has a good ring to it.The wizards

Isn't there a Warrington Wizards RL? Too similar perhaps.

And the mascot? Well to be honest, Daddy Cool can stay. He isn't actually a wildcat by name so not a problem, but if we want to move away from the previous image, and move to the future while holding a torch for the past.......we ought to either have a Big Johnny T character, or a Fox! As long as it is designed well, kids will go with it......same guy inside though. I like the big leap off the old dugout!'"

Of all the problems we have at the moment both on and off the field, this should be the one that is easiest to solve. No doubt at all we need to continue as the Wildcats, dropping it, or worse changing it, would only undo hard work establisihg the brand in the community.

When will people realise that the 'Wildcats' isn't aimed to impress existing supporters it is to target the kids. It doesn't matter 1 bit if you don't like it, its going to be a petty fan who stops going becuase of the name whereas you might get the next generation of fans buying into it because of the name. You try asking a 6 year old does he want to go watch the Giants, the Rhinos, the Tigers or Trinity and I would bet the answer the overwelming time isnt Trinity. The kids go rugby training for their junior clubs, they call themselves Sharks, Wolves, Raiders, Knights etc, they dont call themselves Shaw Cross, Westgate, Oulton or Normy - the concept of the nickname works.

Like it or not we need to accept it, and just do what most of us do and refer to them in the club or pub as Trinity and leave the younger generation calling them Wildcats.

There aren't any Giants in New York, Magic in Orlando, Bulls in Chicago, any 49's in San Fransisco, any Bronchos in Brisbane etc but it doesn't stop them from being some of the biggest sporting brands on the planet.

Hull FC and St Helens have no issues attracting young supporters without a daft nickname. Wildcats is now synonymous with failure, it’s the right time to ditch it. The brilliant work the community team do will still proceed, and it won’t be poor for the lack of the Wildcat moniker, beside, the club could retain daddy cool as a mascot.

We have enought issues attracting supporters without adding one to them in my opinion.

It wouldn't be my choice for the nickname, and I have only every refered to my team as Trinity, except when talking to my son about them and then they are the Wildcats. I think whatever your thoughts on the name (I would have gone for dreadnaughts every time) we have made our bed now we have to lie in it with 'Wildcats' and any change to this would do more harm than good.

Do you agree with the point about kids and 'their team' or not?

I have no idea what the kids call their own teams so I will accept you point.

Exactly. I would imagine all the kids that watch RL know the nicknames. How many would know Dreadnoughts & Loiners. None of them. Wildcats has to stay.

I think Wakefield Nil has a nice ring to it.

Absolutely spot on; it's a brand that may not have been marketed especially well, but a brand nontheless - the new regime could have a field day with it, given some proper marketing brains.

I guess it's not the gaining of 'Wildcats' so much as the loss of 'Trinity' that bothers me. The name 'Wakefield Trinity Wildcats' is too long and is inevitably shortened in the press, on TV and even at the club! to 'Wakefield Wildcats'; which I hate. This is why, to protect the 'Trinity' name, 'Wildcats' must be relegated to a nickname (or even promoted to a nickname). It's a subtle change but I think the players could take more pride in a proper crest and a traditional, historical name.