And you could walk round the park for nowt but, we're talking about a top flight rugby league club here and the players, staff and upkeep of the club all need paying for
and most of us want to see the club get better and better.
For me, £25 isn't bad at all.
Perhaps there should be "family" tickets available at a good rate, which would encourage more kids coming through the turnstiles and every club wants those.

Do Castleford still allow pay on the gate?

I suppose this is relative to the target audience.

I recently took the family to watch the Leeds Knights ice hockey team. We got a promotional discount through my sons junior football team meaning that the kids went free and adult tickets were £10 each So 2 adults and 3 kids total £20. and the kids loved it.

We have been since and a family ticket for 2 adults and 3 kids costs £44.

The same tickets to watch Wakey v Cas would be £85.

I certainly noticed that the demographic was different too, lots of families and younger people watching and the venue was a sell out. (2K ish)

To watch a premiership football match (west ham v burnley) £63 £30 adults and u16s £1

I definitely think that some type of family ticket should be available if we want to attract new supporters for the future.

They did for our game last season but it depends on the tickets available too. It was peeing it down all that week prior.

They had an offer on for that game though didn't they?
We can't afford that can we?
But I do agree we need to up our game re: attendances, and a win on Sunday will definitely help.
.

To build crowds it needs to be a sustained, long term push rather than targeting one or two games. Sadly that cost money which we just don't have spare. We need to make Wakefield Trinity the biggest thing in the city, much like Cas are in Cas, and then you will start to see an increase.

I had a moan last year before the season start about if you were not a fan, Wakefield Trinity would be practically invisible to the local market. With the best intentions you're never going to increase crowds if you don't promote.

I fully appreciate the comments about success bringing in the punters, but that is not guaranteed and they will disappear just as quickly as they arrived when things take a turn for the worst. We need to build crowds irrespective of success, only then will we become a stronger team that will be able to compete consistently with the top teams.

Sadly to many it is the attendance numbers that count when considering a club’s success. If you have 7500 paying £15 you have 3000 more consumers to buy goods and services from the club.

So it's still revenue.
You are just widening the scope.

The trick is to find the optimum point
5.5k at £25 will be better than 7.5k at £15 with some buying a beer.


It's just attendance is the only available stat to use as a guide

Ideally you want the most people in the stadium that you can. Then give them as many opportunities to buy things while they are there as possible. 10,000 at £10 entry is better than 5,000 at £20.

Upsell food/drink and merchandise, and create more of an event atmosphere.

It is good to see that the club are looking to bring in bands to play at half time to improve the overall game day experience.

The difficulty is that, if you dont achieve the 10,000 @ £10, you have massively devalued the "product", just as we saw when Glover was CEO.
Maintaining the value of the "product" is really important. It doesn't mean that there cant be some "promotions" but, we shouldn't devalue the product.

Doesn't work like that in real life.

There is absolutely no certainty that if you turned our standard 5k into 7.5k that extra 2.5k would spend anything once in the ground let alone enough to make up the difference. I'm no accountant but you are expecting 7k fans (-.5k kids) to spend approx £10 pp whilst in the ground. That is further compounded by the fact that if we say make a 100% mark up on everything we sell then to turn that into profit they would need to spend £20 per person. Just not going to happen.

Gate receipts are pure profit once past the break-even point which I'd guess is around 4-5k. After that, any further costs are marginal so for every £25 you'd probably keep £20. At £15 we would get £10 profit but that would be diluted as everyone would only be paying £15 so our break-even would probably go up to 7.5k and the only profit would be food and beer. That might be enough but it's not how you want it to work, you want money on the gate.

So although I get your point and my figures are crude I do think the figure does matter and especially when you've cut the game price.

I'm certain the club's main aims are - To accept a lower profit per unit in the hope more attend than otherwise would so as to even it up. To use the match as a promotional game both for paying fans and TV fans who like to see a fuller ground. Otherwise, promo prices rob you of money and devalue the game, it was this more than anything that destroyed the Bulls. The moment the Bulls needed money and started to charge full price nobody wanted to pay, it the road to disaster if you do it to often.

Look at Shudds.
They do it cheap and dont get many......