Quote: Slugger McBatt "Here's another angle. The RFL demand that clubs have a high number of members, and so clubs like the Bulls offer lots of season tickets at ridiculous prices to meet that requirement. I wonder if things would have been different if they had been able to sell them at the going rate without worrying about the impact of lower memberships on the franchise application.
5,000 tickets at £200 brings in the same amount as pre-sales as 10,000 at £100, and many of those extra 5,000 would have gone to maybe half the games anyway, adding in another £100 per fan. If those were the figures, for example, the Bulls have thrown away half a million a year in ticket revenue. How much do they need again?'"
This was a point I was discussing with a couple of fellow fans last night.
I'm not entirely sure what price they sold their "10,000 pledge" tickets for but thought it was around the £80 mark.
10,000 * £80 = £800,000
Even at £120 tickets would still be a bargain, less than a tenner per game. Admittedly you wouldn't sell as many but say you could sell 2/3rds at the higher price, you have
6,500 * £120 = £780,000
Almost the same amount but then you would get people who come along when they feel like it, say 1,000 per game (ie the other 3,500 ST holders coming along to approx 1/3rd of the games)
1,000 * £20 *13 games = £260,000
This money would also come in throughout the season as opposed to now where they had a big advance of money beforehand but the only income they are now receiving on gates is probably away fans, not great from a cashflow perspective is it??
In my opinion they did the reduced fee season tickets to help them tick another box on the franchise application (10,000 season ticket holders looks really good doesn't it) without thinking through the long term implications.
I fully sympathise with their genuine fans but at the end of the day their current business plan is clearly not sustainable (even with a massive cash injection) and any rescue is just delaying the inevitable.