My issue with Wildcats is firstly that they're hardly a species of wild animal associated with the area. I don't mind monikers, but, for me, they need some sort of tangible relationship with the club or area for it to work. Otherwise it just becomes a hollow, Americanised marketing scheme that has little integrity. Dewsbury Rams is a great use of a moniker.

My second issue is that I don't think the brand identity has been marketed very well. It seemed at the time that the name was added more to please the RFL when we got into SL than to use it as a rebranding exercise for the club to exploit a previously untapped market. Since then any use of Wildcats in marketing and such like has been a bit slapdash. To me anyway.

I know the young 'uns like Daddy Cool and I'm sure the character helps in the schools, but when it comes to the match day experience I wonder how much of kids excitement of Daddy Cool is to do with the Marketing scheme or the energy and personality of the guy inside the costume.

I think you can can go back to calling the club Wakefield Trinity while still keeping the nickname of "The Wildcats". So as part of a club badge and or logo you could revert to Wakefield Trinity "The Wildcats". In fact the you could have a club badge/crest and logo and run them alongside each other. So on the Jersey's you could have a club badge (like Wigan do) saying Wakefield Trinity and then have a separate "The Wildcats" logo for other merchandise and use both. Leeds Rhinos introduced some retro leisure wear a few years ago under a separate merchandising contract called the '10 Yard Range' and went back to using the old Leeds RLFC logo and '1895' as sub-brands. It has sold really well and they bring out a new range of t-shirts and stuff every year now... you could do something like that possibly?

I also think that 'Daddy Cool' is a very strong mascot and should definitely be kept. Along with Ronnie Rhino, Bull Man and Bull Boy and Wolfie, he is one of the strongest brand mascots in SL for me.

Anyway, that is my opinion!

gascat hes got plenty cash but might spare abit

In terms of brand names that have something to do with the club or the area I'm not sure how many Rhinos there are in Leeds but that seems to work for them.

I understand the point but short of Coal Miners or Rhubarb farmers there isn't a lot else.
What Rhinos and Warriors do for the brand is imply big tough images. Same as Dragons. I'm not against mythical creatures but this season, looking at our pack, we may be the Hobbits.

I'm ok with the Wildcats, but just as the point was made in a previous post, if it isn't marketed well, it doesn't really matter. It will only work if used correctly.
Daddy Cool markets himself very well......but the club don't market the Wildcats brand very well.

Point in case......the High School Musical big thing at the moment (or at least for the past couple of years) play for the Wildcat basket ball team. They are even mentioned in a song, whichw e have played before the match....I'd have used that all the time. Encouraged people to identify with the Disney brand as if it were our own. The cheerleaders could easily have worked with that........and I'm in IT! A marketeer should have been able to work wonders with that, on a low budget, without having to infringe on the Disney brand.....as we already have the name.

i think the wildcat head coming out of the fleur de lys... no words just the image

Yes please .....& with the fleur de lys badge too .

will we keep the kit we have for this season?

Just a suggestion but i think Wakefield Wizards has a good ring to it.The wizards

Isn't there a Warrington Wizards RL? Too similar perhaps.

And the mascot? Well to be honest, Daddy Cool can stay. He isn't actually a wildcat by name so not a problem, but if we want to move away from the previous image, and move to the future while holding a torch for the past.......we ought to either have a Big Johnny T character, or a Fox! As long as it is designed well, kids will go with it......[usame guy inside though. I like the big leap off the old dugout!'"