FORUMS > Wakefield Trinity > Selling the game! |
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| Quote: Redscat "I'm not that sure that the state of the ground is as big an issue as a lot make out. We've had ground improvements over the last couple of seasons ie the north and west stands, but the crowds are less than the 7 or 8000 we were achieving during the Glover era. A lot of supporters that I speak to say that they would love to stay at Belle Vue. Also, how do you account for the demise of the other sporting clubs that I mentioned'"
Wakey RU, name a Rugby Union club in this area that does well in the 80s they had a decent team and were probably the biggest club in Yorkshire, didn't Bradford Bulls contribute to their demise. Wakefield FC what do you expect? It would take years to establish a new football club, it'd love a professional Wakefield football club as it would make the stadium issues a lot easier.
If The club continues its progress on and off the pitch and stadium gets sorted we continue to add to our support and the club will get stronger.
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| Yes there were higher crowds in the Glover/Elston era, but the cost of a season ticket was much lower. So in effect we had a near on full ground, but unfortunately empty tills.
Maybe the costs of them do need looking at a bit, as they are higher than those of other clubs, but I would say snipping them rather than slashing the costs.
Its incentives thats needed to entice more fans to come in.
Mini packages, memberships that include other bonuses, getting out into the city more to promote the club. I even heard the other day about a super league club, that all season ticket holders receive a thank you from the club for their continued support. Sometimes that personal touch can go a long way in gaining new and retaining old business. Before the comments start, it wasn't Hull KR
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| Lets face it, unless you buy the Wakefield Express or have Sky sports then Wakefield Trinity do not exist in the lives / minds of the general public. Try it, do without those two sources of information and you will never hear the name of the club,let alone the sport of rugby league. Some of us are lucky enough to move in circles where the game is talked about but without mates and family who indulge themselves in our passion then how do the rest get to hear about the game? let alone our position in the league. I have always been a follower but in the late 70s I had other things to do and even for me, league dropped completely of my radar, and that included a time when Trinity went to Wembley. Glover had the right idea but as someone said, not enough money coming in.
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| I do sense the tide is turning slightly over the last couple of seasons with our continued success with people in general actually talking about the club again. There seems to be a little buzz in the pub, in the supermarket, around the town. I see more Trinity shirts than I did 5 years ago, there doesn't seem to be the numbers of Bulls or Rhinos shirts there used to be. Fans seem to be proud to wear their shirts, to stop and have a chat about the team. It doesn't seem much I know and whether it will increase numbers time will tell but I've certainly had a feelgood factor about the club since MC took over. We're heading in the right direction and as other posters have said, if we could only get some positive stadium news that would really give us a huge boost.
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| Maybe this should go on the stadium thread, but what happened to the deal offered by MC to the council regarding lending the funds then paying back with interest?
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| Quote: Miro "Lets face it, unless you buy the Wakefield Express or have Sky sports then Wakefield Trinity do not exist in the lives / minds of the general public. Try it, do without those two sources of information and you will never hear the name of the club,let alone the sport of rugby league. Some of us are lucky enough to move in circles where the game is talked about but without mates and family who indulge themselves in our passion then how do the rest get to hear about the game?'"
Spot on. The only time I hear anything about Wakefield Trinity other than Sky Sports and the local papers is in the pubs on match days, and that's because the people are either going or have been to the game. Compare this to Castleford where the whole town literally lives and breathes Cas Tigers 365 days a year.
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| For those saying that the only way to hear about Trinity is the Wakefield Express or Sky, where do you expect to hear about them ?
Maybe we should be trying to get some local pubs to show re-runs of games and perhaps they can advertise more but, in reality, it's down to the fans to talk the club up a little more and get our friends interested in coming to a game.
There isn't a magic wand here, although, some on field success would certainly help.
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| certainly winning the Super league Grand Final would go a long way to informing the Wakefield public that a professional sports team exists in the town. Looking around the crowd the other night it strikes me that the majority of supporters seem to be middle aged/ older men which suggests we need to appeal more to the younger population of Wakefield somehow.
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| I'm not 100% sure that a new stadiums the answer to Trinity s prayers. Playing wise the clubs on the up and seems to be financially sound that's two massive strides taken in a short space of time.
Season ticket sales are generally sold to out and out supporters Wakefield challenge must be to get more people to want to buy them and that will not happen overnight.
Incentives will probably need to be offered to your more casual visitor to the ground. All sorts of offers could be introduced 2 for 3 etc etc.
Bell vue although past it can be a great place to visit and I don't think that your more casual supporter minds it's dated facilities.
I think younger supporters need accommodating more and would be interested to know how many student season ticket holders actually purchased a full season ticket.
Would it be possible for instance to throw the gates open against Catalans and have a family fun day at the same time.
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| Quote: Redscat "I, and others, on this forum have said many times before that the public of Wakefield are apathetic towards all spectator sports, not just rugby league. I agree that the ground issue is a big factor. Wakefield RU, Wakefield AFC and Wakefield CC all had reasonable ground accommodation but disappeared within a short time of each other, and Wakefiekd Trinity would have gone the same way if not for the shear doggedness (and money) of Michael Carter and Chris Brereton. We just can't get the Wakefield citizens off their s. Castleford could give us a good lesson on this subject.'"
Hmmm, it would appear that way but I always hesitate to categorise a huge group of people. In theory, I cannot see any reason why the public of Wakefield would be any different to the public of any other town or city.
My feelings on attendances are as follows:
1. We look like we have a hard core of 4000 - 4500 judging by Thurs night attendances and the Catalans game when we are the only ones there. This is probably up on say 3 or 4 years ago but not by as much as it ought to be considering the past 2 seasons.
2. We are still in the middle of an economic black period; this we can do nothing about other than offers on ticket prices and we have been down this line before and the problems that cheap/ free tickets can create, though I do think we should do more to get young kids in. Our core support looks like it is ageing when I look around! We need to address this
3. The ground is the main issue. If you are not an aficionado of the sport but are looking for something to take up following or even an occasional visit, I am sad to say Belle Vue will put you off us. Bad weather I am sure knocks hundreds, if not thousands sometimes, off some games.
4. Marketing. I am not sure what the club does if I am honest as I live in Beverley so I might be missing local initiatives. But I see nothing in my Dad's letter pile in Horbury. Whilst I am sure cost is an issue, maybe we do need to target key groups. Maybe a bit of local market research if it hasn't been done already, is in order.
Just my thoughts. I don't think Wakefield folk are any more or less apathetic re sport than anyone else, personally
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| The people of Wakefield aren't apathetic to sport, but to most, they are happy to travel further afield to watch it as that's what they're used to doing for other top class sports. If they want to watch football then they travel to Leeds, Huddersfield or Barnsley etc. If they want to watch cricket then off they trot to headingley to watch the T20 or test matches, if they want to watch RU then it's off to Carnegie they head.
I think a major hit to Wakefield happened in the late 90s when Bradford Bulls were on the ascendancy, and they ran huge marketing campaigns in Wakefield etc to bring in fans from far and wide. It worked and often on match day you'd see fans travelling over to Bradford instead of to a local club. I always suspected that these weren't old trinity fans, but were new fans to the sport, then as times became harder both financially and for the Bradford club, these new people stepped away from the sport again.
As to what I think Wakefield could do to improve things; a weekly club email which gets sent to all fans who sign up for it, a thank you letter at around this time of year which thanks season ticket holders for their support and reminds them of any offers etc that can be used with the season ticket (meal discounts etc). Try to drum up local business support, have posters made which can be displayed in shop windows and banners made highlighting the next game (Leeds Rhinos are excellent at this). Get the players doing something which will get them on calender news or look North (for a good reason), something that's not necessarily related to rugby so will be in the main news segment.
Wakefield has a new university campus, it's nothing spectacular, but it's rife with students who may not be afford a ticket, doing a decent student discount as well as some savvy marketting might entice them to come along
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| Quote: Egg Banjo "The people of Wakefield aren't apathetic to sport, but to most, they are happy to travel further afield to watch it as that's what they're used to doing for other top class sports. If they want to watch football then they travel to Leeds, Huddersfield or Barnsley etc. If they want to watch cricket then off they trot to headingley to watch the T20 or test matches, if they want to watch RU then it's off to Carnegie they head.
I think a major hit to Wakefield happened in the late 90s when Bradford Bulls were on the ascendancy, and they ran huge marketing campaigns in Wakefield etc to bring in fans from far and wide. It worked and often on match day you'd see fans travelling over to Bradford instead of to a local club. I always suspected that these weren't old trinity fans, but were new fans to the sport, then as times became harder both financially and for the Bradford club, these new people stepped away from the sport again.
As to what I think Wakefield could do to improve things; a weekly club email which gets sent to all fans who sign up for it, a thank you letter at around this time of year which thanks season ticket holders for their support and reminds them of any offers etc that can be used with the season ticket (meal discounts etc). Try to drum up local business support, have posters made which can be displayed in shop windows and banners made highlighting the next game (Leeds Rhinos are excellent at this). Get the players doing something which will get them on calender news or look North (for a good reason), something that's not necessarily related to rugby so will be in the main news segment.
Wakefield has a new university campus, it's nothing spectacular, but it's rife with students who may not be afford a ticket, doing a decent student discount as well as some savvy marketting might entice them to come along'"
Excellent ideas imo
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| The ultimate best way to sell the game though is by winning games and making the home ground a fortress. Fans want to come and see a competitive game and their team win, we can all pretend to be happy in defeat, but the reality is that we want to feel the elation of watching your team win. While this year has been brilliant on the whole, the home form has been rather hit miss, which is a big drag. For the casual fan to spend £20+ each to maybe watch their team win it's a big ask, ask anyone in Castleford the same though and they're much less likely to see it as an issue now that WR is a fortress for them.
This isn't a knock at the team though, I know they've been fantastic and 100% committed in every game
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| Quote: wrencat1873 "For those saying that the only way to hear about Trinity is the Wakefield Express or Sky, where do you expect to hear about them ?
Maybe we should be trying to get some local pubs to show re-runs of games and perhaps they can advertise more but, in reality, it's down to the fans to talk the club up a little more and get our friends interested in coming to a game.
There isn't a magic wand here, although, some on field success would certainly help.'"
I don't know, see Keighly Cougers / Bradford Bulls circa 1995 perhaps. Plenty of ideas there.
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| Quote: charlie63wildcat "Hmmm, it would appear that way but I always hesitate to categorise a huge group of people. In theory, I cannot see any reason why the public of Wakefield would be any different to the public of any other town or city.
My feelings on attendances are as follows
I refer to Item 3 in your list, charlie. Salford in new ground, large city. pathetic couple of thousand spectators: Castleford in crappy stadium, small town, large attendances of 8 or 9 thousand. Wakefield in crappy stadium, city of 80,000, attendances of 4500 ish, playing good rugby: Reason - APATHY
Wakefield Trinity want to send players into the junior and comprehensive schools around dishing out free tickets of which a few hundred would want their dads or big brothers and sisters to go with them.
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