Just seen NRLs promo "this is our house" by Bon jovi on well known video tube site and struck by the comparison to the recent sky superleague adverts where fat bloke gets a waxing/doesn't blink. Cancelled sky sports and signed up with premier sports!
Seriously we are worlds apart at promoting the sport we love.

we have been since they used tina turner

I don't particularly warm to Bon Jovi promoting a tough sport like RL, but the general feel of that promo was way better than the dire Sky effort; we need to be showcasing the big hits, silky skills and raw excitement of the game, not insulting supporters with a series of unflattering stereotypes.

I still think we missed a trick with the Stobart deal; how about a bloke ordering Sky Sports, then a Stobart truck pulling up outside his house, spilling a load of SL players onto his front lawn, who proceed to knock the tar out of each other, to a suitably heavy metal soundtrack?

So your not going to watch any SL games on TV, so you can watch the NRL instead, I mean I don't mind catching the odd game and I have premier myself but I wouldn't sacrifice one for the other, especially one I don't have any attachment to.

I do agree with your general point about the lack of promotion and general hype but then again you only have to look at the presenters and commentators involved and the studio they use compared to the football one to know what Sky's mindset is.
SL is crying out for a Footy Show style program, where you get fans down to the studio and get a few fresh faces in to present and a few of the more articulate and brighter of the ex players and bingo.

SL doesn't even compare to the NRL. The standard in attack is more or less the same, but the defence in the NRL is outstanding.

No championship games anymore!

£7.99 per month or £79 for the year - there's a promo code somewhere on the VT to get some money off that and, I think, if you tell them you're subscribing to watch RL, you can nominate a Championship club to get a £10 donation off the back of your subscription.

Cheers bren. With Swedish speedway as well it looks good!

That sounds quite 'specialist!'

Haven't you considered that the advert is perfect for our market? They were amusing that people would remember. Adverts are just about creating awareness. Big fireworks and Bon Jovi would have been a turn off over here, and the spectacles offered here would not have matched up. Can you imagine seeing Bon Jovi giving it a huge splash and then turning on to watch Salford and Cas slug it out in the snow?

No, the "it's tough up north" is perfect for our market.

Bren- i like the idea of all the superleague clubs having a player brawling on the grass for the sky advert, but i dont think the clubs would be happy if the rfl disciplinary got involved, and only banned players from sides outside the top 4.