Been on hols for last two weeks so sorry if this has already been done to death but when we come out of admin would i be right in thinking we cant be called Wakefield Trinity Wildcats anymore? If so What could we be called?

Wakefield Trinity

wakefield trinity

we can still keep daddy cool as our mascot

I think the Ltd company that currently runs Wakefield Trinity would be the ones to go under, Wakefield Trinity RLFC would continue as it has done for over a century.

Hopefully. I could live with Wildcats as a nickname as a compromise, but the club should be officially known as Wakefield Trinity, and refered as such in all press releases and media reports. I hate the way Trinity has been ditched by stealth.

We are in administration, this is different to going our of business for want of a better word, we are still a viable entity and as such over a certain time period will pay our creditors X in each pound we owe them until the times our CVA is completed

Effectively we are not starting again like Crusaders have so there is no issue with us keeping our name

Correct. Hence why Spirit of 1973 Ltd. or such will end up running the business, but the team will always be Wakefield Trinity.

Wakefield Trinity and if we need any sort of nickname; Dreadnoughts.

Wakefield Trinity and back to the Fleur de Lys badge.

I don't disagree with the sentiment of Wakefield Trinity as the name. To be honest, it always has been for me.

However, the Wildcats name and then effectively the brand and Daddy Cool are all used as our main marketing thrust.
As a name Dreadnaughts is great and holds with history but not that easy to market.

I remember last time I sat in the stand and seeing DC coming out. I just turned back to talk to my dad and noticed the family next to me going nuts about him. The kids, especially the small ones, were breaking their necks to see Daddy Cool. So just because it doesn't mean anything to the old(ish) guys like me doesn't mean he won't be missed by others. The work they do in the schools get great reviews.
Can't see a big fluffy boat doing the same thing.

So a rethink on badge and mascot is needed.

I'd be happy with Wakefield Trinity as the name. Trinity in the press when they want to shorten it. The Dreadnaughts can be the official nickname and used on the merchandise. I'd like to see a funky design of a badge. I know some don't but I like what they've done at Widnes, but either way, something recognisable but something that can be on leisure shirts without being too much in your face.

And the mascot? Well to be honest, Daddy Cool can stay. He isn't actually a wildcat by name so not a problem, but if we want to move away from the previous image, and move to the future while holding a torch for the past.......we ought to either have a Big Johnny T character, or a Fox! As long as it is designed well, kids will go with it......same guy inside though. I like the big leap off the old dugout!

Belle Vue Trinity for this year

Oakwell Tornadoes for next 3 years

Newmarket Natterjacks when you get into new stadium

My issue with Wildcats is firstly that they're hardly a species of wild animal associated with the area. I don't mind monikers, but, for me, they need some sort of tangible relationship with the club or area for it to work. Otherwise it just becomes a hollow, Americanised marketing scheme that has little integrity. Dewsbury Rams is a great use of a moniker.

My second issue is that I don't think the brand identity has been marketed very well. It seemed at the time that the name was added more to please the RFL when we got into SL than to use it as a rebranding exercise for the club to exploit a previously untapped market. Since then any use of Wildcats in marketing and such like has been a bit slapdash. To me anyway.

I know the young 'uns like Daddy Cool and I'm sure the character helps in the schools, but when it comes to the match day experience I wonder how much of kids excitement of Daddy Cool is to do with the Marketing scheme or the energy and personality of the guy inside the costume.

I think you can can go back to calling the club Wakefield Trinity while still keeping the nickname of "The Wildcats". So as part of a club badge and or logo you could revert to Wakefield Trinity "The Wildcats". In fact the you could have a club badge/crest and logo and run them alongside each other. So on the Jersey's you could have a club badge (like Wigan do) saying Wakefield Trinity and then have a separate "The Wildcats" logo for other merchandise and use both. Leeds Rhinos introduced some retro leisure wear a few years ago under a separate merchandising contract called the '10 Yard Range' and went back to using the old Leeds RLFC logo and '1895' as sub-brands. It has sold really well and they bring out a new range of t-shirts and stuff every year now... you could do something like that possibly?

I also think that 'Daddy Cool' is a very strong mascot and should definitely be kept. Along with Ronnie Rhino, Bull Man and Bull Boy and Wolfie, he is one of the strongest brand mascots in SL for me.

Anyway, that is my opinion!