I appreciate it would be nice to sell zillions of season tickets, but let's not get too hung up about it. What's more important is how many people we actually get at all the games (whether that's advance purchase season tickets, or match day ticket sales). Clubs obviously like to have the money in advance, but match day tickets bring in more revenue.

As others have suggested, there's still plenty of time for sales to increase. Christmas pressies, anyone? And once the provisional fixture list is known, I think more people will buy season tickets. As I said earlier, you have to remember that season tickets this last season were at almost give-away prices, so it's no surprise they haven't (yet) matched those numbers.

(I live too far away to go to anywhere near all the games, but I'll get to many as I can.)

Due to nature of the game you can't have enough in your squad.
There will be a couple recovering from winter operations always is.
Then there will be a couple injured in the friendlies , hope not but generally all teams do .So while squad looks good on paper now , it probably be diluted a bit come February

Luckily we have a squad capable of coping with that scenario.

I agree.
And also the salary cap means you can't just have an unlimited squad.

Another happy problem with a large but quality squad is player want gametime. Some pretty good players will be sat in stands next year and the more players you sign make it even more so, it's a balance. Ste Mills said we are pretty much done, but also said any team that say they are completely done is lying! Personally I think player can drop out of favour pretty quick so if for example if Kruise Leeming doesn't like fact he isn't the chosen starter for Wigan and we have cap money we can swoop in!

I'm happy with ticket sales. Last seasons numbers included a lot of free junior tickets, this year they are having to buy them.