Quote: chissitt "Quite right, but those words aren't coming out of the mouth of Carter, he's an accountant and as such can never have enough money, it's the nature of the beast which goes with the job, I'm sure he's doing a good job but the question is, is it good enough, not for some it would seem, pricewise everything shooting up through one thing or another, but whichever way you perceive him to be doing his job good or bad, I would imagine he just cannot go to the sponsors and demand more money because the club like everybody else is having to pay a higher price, I've no doubt the sponsors have the same problems, so maybe it's a little unfair to criticise too much.'"
But this is his job to do and get what is needed
This is a business like any other buisness,can you imagine any other business that needs some investment to remain at the top table in its field just turning round and saying "unfortunately nobody will put any money in so we will just drift into oblivion ".
If this was a supermarket,chainstore or in fact any other type of buisness the CEO must get the investment or get people in who can get the investment,it really is as simple as that
It's the CEO's job to do this and if they can't we all know what would happen anywhere else