Quote: phe13 "Consecutive 'attempts', he chooses when to attempt. If he declined a kick because he had a twinge in his calf or he had run 100 metres to score and let Rocky take the kick, then would it be the end of the run? -I think not.'"
It's the run of the goal attempts of the team.
If a player does not take a kick, his run ends, whether his next kick is successful or not.
I don't recall the exact rule on missing (not playing), a game within the run though.