Jusy what I've said in previous posts. We can't get anywhere without a cup run or consistency that's what gets you into yhe public eye Simples

While success does bring fans...it's not the only route and in reality we're never going to be a Wigan/St Helens etc so we need to find another way to attract fans.

I think we should look at football clubs like Dulwich Hamlet and Palmers FC. They've both created cult like followings by becoming the cool thing to do...appealing to the hipsters.

I think there's huge potential for us to tap into the trendy craft beer and beard scene the north is starting to see. We need to be different, how often does Johnny Vegas talk about St Helens on TV? Could we work with The Cribs...maybe just a gig at the stadium or partner with them etc.

Also, new GDPR regulations will make it harder to create an all encompassing mailing list, not impossible though.

Interesting to see Connor Grace got clubman of the year for his media duties...obviously within the club there's the view we're doing some good stuff.

We would struggle to be a Wigan,Leeds, Hull as they are the only genuine big clubs in RL. St Helens/Warrington in my opinion we could be, what size clubs would they be if they had the last 50 years we’ve had. We’ve more potential than most RL clubs we’re doing ok get stadium sorted some advertising keep it going on the pitch and we’ll be fine.

Look at the points for and against this season.
Not many teams have a better points for, it's the points against that needs a bit of work as then maybe we can compete with Wigan and Saints and even Cas!

Only a small thing that I have noticed is they stopped putting those big A boards on the main roads into the city where you couldn’t help but notice trinity and who and when they were playing as more often not you were stuck in slow moving traffic .
Think a multi point attack on getting more into the public eye is the way forward in the short term.

I have seen at least one of those recently, rotting away in a field unfortunately.

Loads of great ideas - but the problem with a scattergun approach to marketing is that if sales do go up, you don't know what's worked and what hasn't, so you don't know what to continue, and what to sack off.

For mine, I'd pick two and execute them in the off-season; the main one would be schools, with a second line of attack in the public sector. For schools, I'd significantly ramp up the player involvement and link them with PE departments - doing conditioning, nutrition and coaching - not just RL - and at the same time, get to parents through school comms channels, offering free tickets for kids and teachers - requiring a paying parent to accompany. Players like Big Dave and Pauli should be assigned to the biggest schools with the largest catchment areas - and players with connections to a particular school could go there. If the club engages as a partner around health, fitness and nutrition, there's a genuine reason for them to become partners of the club.

A similar project could be done with public sector organisations - especially the NHS - with a public health crisis in full flow mainly around lifestyle choices - and a gang of super fit, professional athletes able to offer genuine added value - it shouldn't be that hard to get the NHS Health Promotion team to link up with the club.

The lack of connectivity with the local community will never be solved with posters and A-boards - the club has way more to offer than that, and building relationships with large demographics has to be key?

I hope that never gets quoted out of context


However. some good suggestions there and agree about the A boards and posters, but we do need those as well. Also, getting news out daily to the media organizations, any old cobblers will do (half joking). Many a slow news day will see them slipping the odd article / quote in.

Whoops - perhaps that would be a better strategy for certain fans...?

I personally think the A boards going is one of the few mistakes MC and co have made and I would reinstate immediately.

I get the trendy arguments about social media etc but in this case I think the marketeers are totally wrong.

RL is a conservative game with a mixed potential audience 50% of which has no interest in Twitter or Facebook.

We have simply alienated them by ignoring them which in turn has allowed them to ignore us.

Also the boards add a presense for the club in the city that can't be ignored yet comes at a fairly reasonable price.

I suggest the club thinks again on this, ditto match day posters.

One thing seems obvious and that is that good RL and results doesn't seem to be enough to attract the Wakefield public so we need to re-think the marketing - or win the CCup or GF

I know lots of fans who are 'older' and are not on the internet or social media. The A boards are good at targeting that age group. The match day posters are at no cost to the club, fans can print them out and distribute to shops etc.