Quote: Khlav Kalash "... and thus Wakefield Trinity will always be a struggling club with mickey poor attendances with little future prospects. There are things you can scrimp on, promotion is not one of them if you want to build a club.
Like I said on another thread, how much have we wasted bringing in tosh from other clubs who have contributed nothing to the team. That budget could've been used elsewhere. There is money, it's just been used unwisely.'"
Unfortunately, that decision is the primary difference between a successful and less successful business in every walk of life.
Doesn't mean the businessmen are bad, just that the decision wasn't always the right one.
Our guys have made good decisions in the past too......but splitting finances between promotion and marketing compared to stock and sales (or player recruitment in our case) is a massive decision and many people in every business get that wrong every day.
It's just as bad a business decision to do a massive marketing campaign to tell people about a product you are unable to resource or sell.
You could easily use Glover as the reverse example. He marketed hard and discounted tickets to get people through the door with the intention of them bringing more full price payers with them and getting in ground sales to increase..............didn't work out like that. Wasn't a bad plan in theory but implementing it and choosing the right balance of discount/marketing v sales is really hard.
The advantage Leeds have over us is not that they have a bigger marketing budget (meaning we should just allocated more funds to ours) it is that they have more money to be able to take risks on losing money on marketing and go for the long game of entertaining kids that will give you future revenues rather than immediate cash.
When we do something we have to get it right every time otherwise we waste valuable money that we can't afford to waste.