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FORUMS > Wakefield Trinity > While we are at it Mr Carter
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If I thought re branding would make and difference to our win% ratio or get more folk through the turnstiles I would be all for it. As it wouldn't make as a scrap of difference to either I really cannot see any merit in it.

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This thread shows the difficulty the club has in marketing the game.
The one piece of branding the club has done is the Wildcat name and the Daddy Cool mascot, yet there are calls to get rid at the same time as calls to market more.

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Quote: PopTart "Well for me, I'd just look at their website. Same as if I wanted to go watch some athletics or some

Although I see the value of advertising events, in modern web-friendly Britain you don't have to look far. It's more a matter of letting people know we exist.

I'm not desperate for the poster that says we play Bradford next home game. It won't attract someone just passing the stadium. But those same posters/banners etc just remind you that we are there and something is happening.
If I were in charge I would do that. It wouldn't cost a lot. And to be honest, with a bit of work building good will in the community, people will do it for you.

I'm not against spending money on advertising, I'm just saying, when money is tight, that tends to go first.'"


Absolutely. Design a poster for the next game, email it to all the season ticket holders asking them to print one and put it in a window (house/car). Instant advertising for no cost whatsoever. Some people will do it and some will not.

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Quote: PopTart "I'm not against spending money on advertising, I'm just saying, when money is tight, that tends to go first.'"


It does if you put an accountant in charge - unless your marketing lead is sufficiently slick to be able to demonstrate a return on their outlay; accountants predict the future based on what's happened in the past, so if you can't demonstrate a direct link between a marketing campaign and subsequent sales, they'll see it as a loss - and if they're in charge, they'll cut that budget. They also like slashing staff costs...

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How do we know the state of our finances have any of us seen a set of accounts.

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Most marketing is now e-marketing. If our fans are so keen there should be more marketing why don't they set up match trailers on their facebook accounts and get people to "like" them. That will reach thousands more potential attenders that a notice in the fish shop.

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Subscribe | Moderators: Admin, PopTart , kinleycat , Wildthing
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Subscribe | Moderators: Admin, PopTart , kinleycat , Wildthing



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