Quote: coco the fullback "So, 16 years in and the wildcats brand is well established. I agree as a marketing tool for the kids Trinity is a non-starter. I can see its appeal to the under 12's but beyond that it's a complete embarrassment.
Look at the other names and tell me you can't spot the odd one out? Rhinos Warriors Vikings Wolves Tigers Bulls Broncos ... All pretty macho stuff.
The wildcats sounds like an American women's ice hockey team. It is by far the worst nickname in the whole of RL.
Added to that, our colours are red white and blue and definitely NOT amber. So why do we have an amber cat on our badge?
There's no reason we can't keep the cat for merchandise and promotion with the kids as it's now well established and difficult to change to another random (more suitable) animal.
It's ok pitching to the future fans but you need to appeal to proper serious grown-ups and sponsors.
Whilst Trinity may be old fashioned it is also full of the tradition and history of a 142 year old sports club. It is associated with all the historical success.
Wildcats is only associated with failure both sporting and business. Relegate it to where it belongs. Cheesy merchandise for kids. I can't see Chelsea changing their name to Coyotes any time soon.'"
I believe most successful businesses thrive because they get to understand their 'customer/fan base' whether through surveys, market research, feedback forms etc. ..'
To understand, in order to predict, in order to control' . Understand what the club is doing well and not so well in its marketability (obviously not including on field issues).
Trinity, as I prefer to refer to them, do not do this. It may be worthwhile to get a snapshot of the Trinity fan base and feedback that the club can work on.
MC did it briefly on this forum which led to some ideas including Easyfundraising which led to £1000 to date raised for the club. Have any other ideas through that forum discussion been actioned? Probably not...
