Quote lone ranger="lone ranger"How long is left on the sky deal? Be very interesting if bt sports started showing a interest! From what I've seen of the union coverage and their weekly highlights show they have really gone to town with the indepth analysis and commentary team, sky should be looking over there shoulders as bt sport does seem to have money to burn at the moment.'"
Beware what you wish for. Remember Oracle and their stupendous Football League deal, which nearly sent the lower league clubs bust when they went bust. BT are paying stupid amounts of money. At some point, it will realise it isn't making money and pull out. Look at all those who have dabbled with some football rights. Setanta. Then ESPN.
It should be about exposure too, not just pound signs.
I'm not surprised the world cup wasn't mentioned by a commercial organisation whose only interest is keeping viewers. It would be like expecting Asda to advertise the latest Tesco deals. It's not sport. It's commerce.