Quote: feline "Yes it will be disappointing for the younger end of our fan base not to get their kit Xmas morning but am sure they will have plenty more to open on the day and will be pleased to receive their Wildcats gift voucher so they can go in and pick up their kits themselves. Perhaps the club will organise a special event when the kit arrives whereby the players are on hand to pass the kits over to the waiting fans .'"
My point was beyond the realm of the informed fan.. To these who will make an opportunist purchase at the most commercially vibrant time of the year. Fwiw, as a kid would I want a shirt or a voucher on Xmas day?.. No brainier... I used to hate vouchers.. Always thought the rellies had used a cop out... And personally I never... ever... give vouchers for a gift, it lacks care... IMO.
The reality it that other gifts will be given... Please do not think that I think those at the club are not doing their best in the circumstances... the world is a difficult place...
Not getting the kit out at Xmas means that commercial sales will be less than is possible... Not from die hard and regular fans but from the periphery... Those who have a passing interest in the club... And poor service (albeit perception) has a significant potential to impact on the commercial viability of the club... Such situations need a management strategy... That is my point.
