Quote: bren2k "With respect to the above initiative, which is very definitely a useful potboiler, it's not marketing; it's something that could be marketed, which a professional marketer would likely include in a marketing plan, but it's not the topic we're discussing.
At risk of coming over all Agent 13/JE, there is a possibility that we're taking something of a Con-Dem approach to austerity that may damage us in the long term; just like the government should be spending on infrastructure to kickstart growth, maybe the club should be spending some money to make some money - we don't have to save 400k in the immediate term do we? Under-capitalisation is different to debt isn't it? As I understand it, we have to create 400k of additional income to get through next season, not make it in 8 weeks to pay off creditors. As has been amply demonstrated on the world stage, prophecies of doom, relentless bad news and swingeing cuts scares off investment and chokes recovery.
In short - spend some brass on a marketing professional and get all these potential income streams into some kind of manageable, measurable order!'"
I think that the problem is that we have no brass whatsoever and the 400k was needed to get us through to the busy Christmas period and then into pre season etc.
Having said that, you are absolutely right in what you are saying and the mind-set that takes over when you are trying to spend nothing can mean that one becomes blinkered and therefore miss certain opportunities.
On the point of marketing, our lack of marketing personnel has come as something of a surprise as the club has, over a period of time, advertised for sales and marketing people.
Does this mean that we never had any or, the people that we had are no longer employed.
I had meant to e-mail to let you know, but I completely forgot to do it yesterday (the letter only arrived on Tuesday). Sorry if it came across as very negative, I didn't mean it to be.
