I agree. A proper database, with someone who know how to manage it is paramount to getting your busines running smoothly when you're dealing with memberships or 'account holders'. Over contacting your customers is often worse than not contacting them at all so it needs to be managed properly.

I've worked in marketing for 10+ years (analysing campaigns/ customer response to offers, what to improve, what to not do again etc), admittedly in a different sector, and knowing your customer is the best place to start with your marketing plan, getting the offers/ events out and publicised at the right time etc.

For niggles, I have one about spelling. My husband won a prize on the 1873 lottery this week, and the wrong sort of your is used in the letter, simple things like that can give a bad impression. Although, now I've typed that I've likely spelt something in here completely wrong.

If there was specific events that they're wanting to publicise it could be worth asking for volunteers to help out with it. I know I'd be willing to put in a bit of time to help plan a proper campaign, and come up with some conclusions at the end to help the company build from what they've learnt and improve in the future.

I think that the problem is that we have no brass whatsoever and the 400k was needed to get us through to the busy Christmas period and then into pre season etc.

Having said that, you are absolutely right in what you are saying and the mind-set that takes over when you are trying to spend nothing can mean that one becomes blinkered and therefore miss certain opportunities.

On the point of marketing, our lack of marketing personnel has come as something of a surprise as the club has, over a period of time, advertised for sales and marketing people.
Does this mean that we never had any or, the people that we had are no longer employed.

Awesome, thankyou. I had meant to e-mail to let you know, but I completely forgot to do it yesterday (the letter only arrived on Tuesday). Sorry if it came across as very negative, I didn't mean it to be.

It's not the topic you're discussing but it's the topic that was originally raised on the thread about the culture of not taking every opportunity to 'Push the Sales'..."Whilst fully aware this forum does not need to convert the already converted I often feel that WTW misses out on opportunities to promote season tickets, lottery etc and wonder if others feel the same."

It takes very little effort to put a procedure in place which captures a high percentage of the ST holders/Club 1873/Club shop sales into other revenue making schemes. It's disappointing to hear only 136 are signed up to easyfundraising when we have sold 1600 ST, have 10000 followers on Facebook, 1020 followers on twitter and WTW Club shop footfall. I'm not sure a marketing professional is needed to put that link in, there are experienced business people at the helm aren't there?

I would have thought those figures bear out the fact that it *does* require some marketing expertise to get these kind of things rolled out. It also requires similar expertise to make a judgement on whether it's worth the bother - the lottery is a no-brainer, but this one is never likely to make any significant money for the club without reaching some kind of critical mass, which seems unlikely.

I'm not evangelising about this, but it is frustrating to see the missed opportunities; for example, the marketing of the current ST deals is not exactly setting Wakefield alight and as pointed out by someone else, the shops are not pushing lottery and such to those people who are buying ST's.

I definitely agree about missing opportunities to reach the thousands that follow WTW. Good thing is the Chairman monitors this forum so hopefully will be trying to address it.

A simple flyer for easyfundraising enclosed with every purchase made or ticket sold..