Ted stated at the shareholders meeting that we reasonably expect to receive approx £164,000 from season ticket sales this season.

sorry i mis understood thought it mean't that from the 215 tickets sold 160k had already been raised.

The problem now is anyone who was hanging on to buy their season ticket after the xmas expense will now not part with their money until the future is clear, talk about a catch 22 situation.

Have you got any friendly games planned? maybe the fans can show support by turning up in numbers to these to help put some extra money into the club.

No he said 500

Yes we do have freindly games and the key to their success is not to overprice the entrance fee . I would suggets £12 for asuldts and £5 for kids

not realy material to the problem anyway but yet another example of how the clubs cash flow predictions have been unreasonable if true.
very discouraged at present about whosoever ends up running this club is going to find when they get their hands on all the detail, given up trying to work it out myself, because none of it looks good.

Lesson 1.... How not to market your product.

Pricing must be one of the trickiest parts to get right.

For example, if we rely on a hardcore gate of 5,000, going from £18 to £20 produces a guaranteed extra £130,000 a season . But if we kept it at £18, we would only have to attract 555 extra fans each week to end up at the same end of season gate receipts (and that is excluding any extras from shirts and burgers). So does £20 put off 555 people every home game? Possibly.

If the gate price was reduced to £15, you would say goodbye to £325,000 a season. Or to look at it another way, you would need to attract 1,666 extra fans to break even on gate receipts. In reality, you would need 2,000 extra to be better off doing it. Would £15 draw an extra 2,000 in a game? Possibly.

Maybe £17 is the right price. Would lose £195,000 a season if the crowd didn't change, but would need only 882 extra fans to end up at the same figure, plus burger and drinks and shirts, etc.

Not easy running a Rugby Club but its easy to criticise.

Lower prices giving bigger gates meaning more people to buy programmes, shirts, burgers etc. looks good but if the product on the field is poor and gates don't go up you have shot yourself in the foot.

Difficult balancing act. I think you are probably right at £17.00

its obvious that traditionally we have relied on season ticket sales to take us up to the start of the season, therefore the price of those is critical, and wil fluctuate based on what people judge to be value for money, the current squad coupled with performances last year has lessened this figure sustantially i would guess, the loan was the plan to cover this problem, the ground falls through, no loan, we're stuffed. All eggs in one basket simple, it has nothing do do with running a rugby club but has everything to do with running a business, and cash flow management, and yes its easy to criticise, very very easy.

While on the other hand lower prices mean more people and therefore more security and higher game staging costs.

So you probably need a tipping point of, say, 1,000 extra to provide the buffer of the cost of extra security. Surely the aim shouldn't be to screw as much cash from the smallest gate possible.